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tourism 1

TermDefinition
airbnb host an individual or entity that rents out their property or part of it to guests through the Airbnb platform
ancillary products supplementary goods or services offered alongside a primary product to enhance value
ancillary revenue manager responsible for maximizing revenue from non-core products and services by developing strategies
authenticity the quality of being authentic
business travel travel undertaken for work‑related purposes
corporate travel trips taken by employees or executives for professional and work-related reasons rather than for personal leisure
events anything that happens, a notable occurrence
globalization the process where countries, economies, cultures, and populations become more connected
grand tour era extensive trip across continental Europe
hospitality friendly, generous, and welcoming treatment of guests
incentive travel a strategic, non-cash corporate program where companies reward top-performing employees
influencer marketing a type of social media promotion where brands partner with individuals who have a dedicated online following to recommend products
leisure travel a trip taken for personal enjoyment, rest, or fun, rather than for business
niche tourism a specialized form of travel that targets small groups with specific interests, rather than appealing to the general public
online travel agent a digital marketplace like Booking.com or Expedia
package vacation/holiday a single, bundled travel purchase that combines two or more trip elements
peak time the busiest period of the day when the greatest number of people travel
sustainability consultant helps organizations reduce their environmental impact and meet environmental, social, and governance
thomas cook pioneer of modern mass tourism and the creator of the first package holiday
tourism the practice of traveling for recreation, relaxation, or business, as well as the commercial industry
travel insurance broker an independent, licensed professional who helps individuals and businesses compare and buy health coverage from multiple insurance companies
VFR travel visiting friends and relatives, a classification used when people take a trip primarily to see loved ones
Created by: Mshaw27
 

 



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