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Rhetoric aterms
| Term | Definition |
|---|---|
| Rhetoric | the art of persuasive communication |
| Logos | appeal to the logic of the message |
| Pathos | appeal to the emotion of the audience |
| Ethos | appeal to the ethics/credibility of the speaker/author |
| Rhetorical Situation | the specific context, set of circumstances, and environment shapes how a message is created, delivered by the speaker |
| Aristotle | Greek philosopher who developed rhetoric |
| Rhetorical Triangle | the elements that make up effective, persuasive communication pathos, ethos, and logos |