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APLang Unit 1 Vocab
| Term | Definition |
|---|---|
| speaker | the person/persona delivering the message |
| purpose | the topic + the reason for delivering the argument |
| audience | both specific (the specific group that is listening to/reading the argument) and general (the more generalized group of people the speaker is trying to reach) |
| rhetorical analysis | The analysis of the relationship(s) between the three elements (Speaker, Purpose, Audience); the art of arguing effectively |
| logos | evidence based on logic, facts, and truths |
| pathos | evidence designed to stir the emotions of the audience; language or syntax designed to make the audience more receptive to or engaged in |
| ethos | Believability of the speaker; credibility and trustworthiness, both according to the speaker himself and the qualifications to deliver the argument |
| exigence | claims the author makes |
| data | evidence the author provides in support of the claims |
| grounds | specific reasons or support that backs up the claim |
| warrant | the underlying assumption or chain of reasoning that connects the grounds to the claim; doesn’t need to be stated outright because it is implied |
| reservation /rebuttal | counterarguments to the claim, followed by reasons those counter arguments are faulty and do not invalidate the claim |
| qualification | specification of limits to claim, warrant, and argument; the degree of conditionality asserted |
| exigence | what is it that inspires, stimulates, provokes, or prompts writers to create a text; what is the reason the speech or writing is being given? |
| context | the background of what was happening at the time of writing |