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ADVERTISINGSA4

QuestionAnswer
M9
Media influences consumers through: Silence Less content No ads Repeated exposure Repeated exposure
Emotional persuasion appeals to: Facts Price Feelings Data Feelings
Ethical dilemmas occur when: Profit conflicts with ethics Sales increase No competition Ads fail Profit conflicts with ethics
Stereotyping in ads can: Reduce bias Reinforce harmful views Increase accuracy Promote diversity Reinforce harmful views
Ethical marketing emphasizes: Sales Honesty and fairness Profit Speed Honesty and fairness
Cultural sensitivity ensures: Less ads Higher cost Faster sales Respect for differences Respect for differences
Authority is a principle of: Branding Distribution Persuasion Pricing Persuasion?
Exploiting social issues leads to: Growth Backlash Trust Loyalty Backlash
Puffery is: Illegal ad Subjective exaggeration False claim Fraud Subjective exaggeration
Digital persuasion includes: Random ads No data Personalization Manual ads Personalization
Brand-based marketing focuses on: Cost Price Distribution Brand identity and emotions Brand identity and emotions
Responsible marketing ensures: Honesty and transparency Manipulation Deception Confusion Honesty and transparency
Misleading brand image creates: Clarity Accuracy Unrealistic expectations Trust Unrealistic expectations
Brand loyalty becomes unethical when: It builds trust It manipulates consumers It uses ads It increases sales It manipulates consumers
Consumer influence uses: Price only Psychological triggers Only logic Distribution Psychological triggers
Behavioral targeting uses: Consumer data Guessing Luck Manual selling Consumer data
Psychological triggers affect: Decision-making Shipping Supply Production Decision-making
Influencer marketing builds trust through: Authenticity Price Speed Cost Authenticity
Rational persuasion focuses on: Humor Facts and benefits Emotion Stories Facts and benefits
Deception in advertising involves: Misleading information Transparency Accuracy Honesty Misleading information
M10
Cost per Thousand Impression refers to: Views Clicks Sales Leads Views
SEM aims to: Reduce ads Eliminate search engines Lower costs Increase website visibility Increase website visibility
Banner ads are: Text only Audio ads Search ads Image ads Image ads
Online advertising is defined as: Paid message on digital platforms Word of mouth Offline promotion Direct selling Paid message on digital platforms
Psychoanalysis theory focuses on: Culture Price Unconscious motives Logic Unconscious motives
SEM stands for: Sales Email Marketing Search Engine Marketing System Engine Method Social Engagement Marketing Search Engine Marketing
In PPC, advertisers pay when: Ad is shared Ad is viewed Ad is clicked Ad is created Ad is clicked
A key advantage of online advertising is: Limited reach Real-time tracking No interaction High cost Real-time tracking
Socio-psychology emphasizes: Cost Individual needs Technology Social influence Social influence
PPC means: Pay per click Pay per campaign Pay per customer Pay per content Pay per click
Email marketing spam is: Requested email Unsolicited email Private email Secure email Unsolicited email
Impulse buying is influenced by: External factors Logic Research Planning External factors
CPA means: Cost per action Cost per audience Cost per ad Cost per acquisition Cost per acquisition
Consumer behavior studies: Pricing Distribution Production Buying decisions Buying decisions
Text ads are: Interactive ads Pure text ads Video-based Audio ads Pure text ads
Affiliate marketing involves: Cold calling Direct selling Selling offline Placing ads on another site Placing ads on another site
Analytical consumers rely on: Impulse Data and research Trends Emotion Data and research
Rich media ads provide: Less engagement Static content Interactive experience No interaction Interactive experience
Habitual buying behavior involves: High research Routine purchases Complex decisions Expensive items Routine purchases
Maslow’s theory prioritizes: Needs hierarchy Social status Marketing Luxury first Needs hierarchy
Created by: user-1957417
 

 



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