A quadrant in the BCG Matrix for divisions that have a high relative market share position and compete in a high-growth industry; this is the upper-left quadrant.

A quadrant in the BCG Matrix for divisions that have a low relative market share position but compete in a high-growth industry; this is the upper-right quadrant

A quadrant in the BCG Matrix for divisions that have a high relative market share position but compete in a low-growth industry; they generate cash in excess of their needs are often milked; this is the lower-left quadrant.

A quadrant in the BCG Matrix for divisions that have a low relative market share position and compete in a low-growth industry; this is the lower-right quadrant.

In a SPACE Matrix analysis, when the firm’s directional vector points in the lower-right quadrant it suggests that the firm should pursue competitive strategies such as horizontal integration

In a SPACE matrix analysis, when the firm’s directional vector points in the upper-right quadrant, the firm should pursue aggressive strategies.

In a SPACE Matrix analysis, when the firm’s directional vector goes into the lower-left quadrant it suggests that the firm should pursue defensive strategies such as retrenchment.

Conservative Quadrant

In a SPACE Matrix analysis, when the firm’s directional vector points in the upper-left quadrant it suggests that the firm should pursue conservative strategies such as market penetration.

Grand Strategy Matrix

What analytical tool for formulating alternative strategies has four quadrants based on the two dimensions of competitive position and market growth?

based on two key dimensions: the segment’s IFE total weighted scores on the x-axis and the segment’s EFE total weighted scores on the y-axis.

falls into cells I, II, or IV can be described as grow and build. Intensive or integrative strategies can be most appropriate for these divisions.

cells III, V, VII – Hold and Maintain Divisions are in an average position. The focus narrows to two intensive strategies: Market penetration Product development

(cells VI, VIII, IX – Harvest or Divest) Divisions are weak internally and/or externally. Recommended strategies are: Retrenchment Divestiture

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Question	Answer
Stars (Q2)	A quadrant in the BCG Matrix for divisions that have a high relative market share position and compete in a high-growth industry; this is the upper-left quadrant.
Question marks (Q1)	A quadrant in the BCG Matrix for divisions that have a low relative market share position but compete in a high-growth industry; this is the upper-right quadrant
Cash Cows (Q3)	A quadrant in the BCG Matrix for divisions that have a high relative market share position but compete in a low-growth industry; they generate cash in excess of their needs are often milked; this is the lower-left quadrant.
Dogs (Q4)	A quadrant in the BCG Matrix for divisions that have a low relative market share position and compete in a low-growth industry; this is the lower-right quadrant.
Competitive Quadrant	In a SPACE Matrix analysis, when the firm’s directional vector points in the lower-right quadrant it suggests that the firm should pursue competitive strategies such as horizontal integration
Aggressive Quadrant	In a SPACE matrix analysis, when the firm’s directional vector points in the upper-right quadrant, the firm should pursue aggressive strategies.
Defensive Quadrant	In a SPACE Matrix analysis, when the firm’s directional vector goes into the lower-left quadrant it suggests that the firm should pursue defensive strategies such as retrenchment.
Conservative Quadrant	In a SPACE Matrix analysis, when the firm’s directional vector points in the upper-left quadrant it suggests that the firm should pursue conservative strategies such as market penetration.
Grand Strategy Matrix	What analytical tool for formulating alternative strategies has four quadrants based on the two dimensions of competitive position and market growth?
I/E Matrix	based on two key dimensions: the segment’s IFE total weighted scores on the x-axis and the segment’s EFE total weighted scores on the y-axis.
Region 1	falls into cells I, II, or IV can be described as grow and build. Intensive or integrative strategies can be most appropriate for these divisions.
Region 2	cells III, V, VII – Hold and Maintain Divisions are in an average position. The focus narrows to two intensive strategies: Market penetration Product development
Region 3	(cells VI, VIII, IX – Harvest or Divest) Divisions are weak internally and/or externally. Recommended strategies are: Retrenchment Divestiture

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