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ADVERTISINGSA3
| Question | Answer |
|---|---|
| M6 | |
| Brand positioning focuses on: Color Size Price only Brand image | Brand image |
| Advertising strategy depends on: Target market Luck Suppliers Weather | Target market |
| Which factor affects behavior? Color Weather only Price only Cultural and social | Cultural and social |
| TikTok targets: Professionals Children only Young audience Elderly | Young audience |
| Demographic segmentation includes: Behavior Location Age and income Climate | Age and income |
| Ethical targeting involves: Ignoring laws Targeting children unfairly Misleading ads Respecting privacy | Respecting privacy |
| Digital targeting uses: Radio Posters Data Paper | Data |
| Behavioral segmentation focuses on: Location Lifestyle Age Buying behavior | Buying behavior |
| Message tone should match: Competitor Audience Media Budget | Audience |
| Target market helps businesses: Increase cost Waste resources Ignore customers Focus efforts | Focus efforts |
| LinkedIn targets: Families Professionals Teens Children | Professionals |
| Consumer behavior refers to: Advertising Production Selling products Buying decisions | Buying decisions |
| Psychographic segmentation focuses on: Age Income Lifestyle and values Location | Lifestyle and values |
| Market segmentation means: Selling products Dividing market into groups Creating ads Buying ads | Dividing market into groups |
| Geographic segmentation is based on: Income Location Age Lifestyle | Location |
| Poor targeting leads to: Success Failure Profit Growth | Failure |
| Personalized ads use: No data Paper ads Random data User data | User data |
| A target market is: Suppliers Only employees All consumers Specific group of consumers | Specific group of consumers |
| Buyer persona is: Employee Supplier Detailed customer profile Random person | Detailed customer profile |
| Which is NOT a segmentation type? Geographic Demographic Financial Psychographic | Financial |
| M7 | |
| Digital advertising can: Reduce reach Stop competition Slow awareness Accelerate awareness | Accelerate awareness |
| Retentive stage consumers: New users Comparing Habitual buyers Unaware | Habitual buyers |
| Product Life Cycle introduction matches: Competitive Decline Pioneering Retentive | Pioneering |
| Retentive ads are: Complex Short and memorable Long Detailed | Short and memorable |
| Retentive ads aim to: Introduce Educate Differentiate Remind | Remind |
| Competitive ads use: Silence Only facts No message Emotional and rational appeals | Emotional and rational appeals |
| Consumer perception is: Always factual Pricing Interpretation of info Selling process | Interpretation of info |
| Advertising is defined as: Personal selling Direct selling Paid non-personal communication Free promotion | Paid non-personal communication |
| Pioneering ads are: Comparative Short Emotional Educational | Educational |
| Brand equity includes: Price Cost Supply Awareness and loyalty | Awareness and loyalty |
| The spiral is called 'spiral' because: It is linear It repeats once It evolves continuously It stops | It evolves continuously |
| Message evolution follows: Remind-Persuade-Inform None Inform-Persuade-Remind Persuade-Inform-Remind | Inform-Persuade-Remind |
| Competitive stage focuses on: Reminder Cost Awareness Preference | Preference |
| USP is important in: Retentive Pioneering None Competitive | Competitive |
| Which is NOT a stage? Decline Competitive Pioneering Retentive | Decline |
| Competitive stage consumers: Unaware Loyal Passive Comparing options | Comparing options |
| The Advertising Spiral explains: Advertising evolution Pricing strategy Production Distribution | Advertising evolution |
| Pioneering stage consumers are: Satisfied Loyal Unaware Experts | Unaware |
| Retentive stage focuses on: Loyalty Competition Introduction Awareness | Loyalty |
| Pioneering stage focuses on: Competition Loyalty Pricing Education | Education |
| M8 | |
| CSR audience targeting helps: Improve effectiveness Confuse users Delay ads Increase cost | Improve effectiveness |
| Social/status appeals relate to: Function Price Lifestyle and prestige Quality only | Lifestyle and prestige |
| Rational appeals emphasize: Features and benefits Emotion Stories Humor | Features and benefits |
| Traditional ads focus on: Features Stories Emotion Narratives | Features |
| Fear appeals are used to: Highlight risks Reduce price Entertain Sell luxury | Highlight risks |
| Moral appeals focus on: Technology Speed Ethics and values Profit | Ethics and values |
| CSR campaign must be: Expensive Authentic Fake Short-term | Authentic |
| A key element of storytelling is: Price Cost Conflict Distribution | Conflict |
| Storytelling in advertising: Direct selling Focuses on price Uses narratives Avoids emotion | Uses narratives |
| CSR focuses on: Distribution Profit only Social and environmental issues Sales | Social and environmental issues |
| CSR builds: Delay Cost Trust and loyalty Confusion | Trust and loyalty |
| Storytelling benefits include: Less recall Better engagement Lower interest Confusion | Better engagement |
| Greenwashing means: Low cost Real CSR False environmental claims Eco products | False environmental claims |
| Advertising appeals are used to: Deliver products Manufacture goods Reduce cost Influence consumer behavior | Influence consumer behavior |
| CSR improves: Cost Brand image Production Supply | Brand image |
| Humor appeals aim to: Scare consumers Entertain and engage Reduce cost Provide data | Entertain and engage |
| CSR stands for: Corporate Social Responsibility Customer Sales Report Corporate Sales Revenue Company Sales Ratio | Corporate Social Responsibility |
| Emotional appeals focus on: Feelings Logic Price Data | Feelings |
| CSR effectiveness is measured by: Engagement and impact Cost only Production Price | Engagement and impact |
| Ethical advertising requires: Manipulation Truthfulness Exaggeration Deception | Truthfulness |
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