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module 1 flashcards

intro to digital marketing and e-commerce

QuestionAnswer
Agency And outside partner that fulfills a company, digital marketing and advertising needs
Business to business (B2B) Refers to when businesses sell products or services to other businesses
Business to consumer(B2C) Refers to when businesses sell products or services to consumers
Consumer to consumer (C2C) Refers to an individuals (consumers) cell products or services to other consumers (when consumers purchase from each other)
Digital channel The practice of reaching consumers online through digital channels with the aim of turning them into customers
E-commerce The buying and selling of goods or service services using the Internet
Digital marketing The practice of reaching consumers online through digital channels with the aim of turning them into customers
Engagement marketing Experimental marketing
Experimental marketing The process of encouraging consumers to not only purchase a brand or product, but to experience it
Influencer marketing The process of enlisting in influential people to endorse or mention a brand or product to their followers on social media
In-house Within a single company
Social media marketing The process of creating content for different social media platforms to drive engagement and promote a business or product
Transferable skills Skills from other areas that can help someone progress a career marketing
Created by: user-2044395
 

 



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