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module 2

customer journey and the marketing funnel

TermDefinition
Awareness stage The first stage of the marketing funnel, when a potential customer first becomes aware of the product or service
consideration stage The second stage of the marketing funnel, when a potential customer's interest builds for your product or service
Conversion The completion of an activity that contributes to the success of a business
Conversion rate The percentage of users or website visitors who completed a desired action such as clicking on a link in an email or purchasing a product
Conversion stage The third stage of the marketing funnel. where marketers capitalize on the interest people have already shown
Customer journey The path customers take from learning about a product, to getting questions answered ,to making a purchase
Customer journey map A visualization of the touch point a typical customer encounters along their purchase journey
Frequency How many times individual encounters and add in a given timeframe
Impressions The total number of times and appears on people screen screens
Inclusive marketing The practice of improving representation and belonging within the marketing and advertising materials that an organization creates
Lead A potential customer who has interacted with a brand and shared personal information, like an email address
Local search A search query that generates local bay search results
Local SEO Optimizing content so that it displays in Google's local search algorithms
Loyalty stage The fourth stage of the marketing funnel, when customers become repeat customers and brand advocates
Marketing funnel A visual representation of the process through which people go from learning about a brand to becoming loyal customers
Omni channel The integration or synchronization of content on multiple channels
Pain points Problems customers want to solve
Reach The total number of unique individuals who encounter and add across their different devices
Target audience The group of people most likely to purchase a companies products; often defined as the combination of customer performance
Touch point Any interaction a customer has with a brand during their purchase journey
Created by: user-2044395
 

 



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