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engels sp examen 2 j
| Question | Answer |
|---|---|
| Money a company earns from sales. | Revenue |
| Money a company spends. | Costs |
| Money left after costs are paid. | Profit |
| When costs are higher than revenue. | Loss |
| The amount customers/clients pay. | Price |
| A document showing the price before purchase. | Quote/quotation |
| A document requesting payment. | Invoice |
| Conditions explaining how and when to pay. | Payment terms |
| Money paid to the government. | Tax |
| A reduction in price. | Discount |
| A professional meeting where people share information. | Conference |
| A detailed plan of a trip. | Itinerary |
| A place to stay (hotel, apartment, etc.). | Accommodation |
| Polite behaviour in formal situations. | Etiquette |
| A plan of activities and times. | Schedule |
| A list of topics to be discussed during a meeting. | Agenda |
| A group of people representing a company or organisation. | Delegation |
| The person or company organising the meeting or event. | Host |
| A visitor invited by the host. | Guest |
| Meeting and talking with professionals to build business relationships. | Networking |
| Traditional behaviour or habits in a culture. | Local customs |
| Informal conversation before discussing business. | Small talk |
| Understanding and respecting cultural differences. | Cultural awareness |
| When people misunderstand each other. | Miscommunication |
| Building professional relationships. | Networking |
| A professional contact. | A connection |
| A physical movement of the speaker’s body that communicates emphasis or emotion. | A gesture |
| Anything that hinders effective communication, such as language barriers, physical barriers, or distractions. | A communication barrier |
| The ability to capture and maintain the audience’s attention and interest throughout the presentation. | Engagement |
| The way individuals interpret and understand the message. | Perception |
| The use of language to persuade or influence. | Rhetoric |
| A speaker’s credibility, whether the audience sees him/her as trustworthy and knowledgeable. | Ethos |
| The emotional investment that a speaker has placed in his/her speech, thus able to emotionally connect with his/her audience. | Pathos |
| The logical flow of the speech content, whether it is coherent and based on logic and facts. | Logos |
| The activity or business of promoting and selling products or services, including market research and advertising. | Marketing |
| The group of people a company wants to reach. | Target audience |
| The promotion of a particular product or company by means of advertising and distinctive design. | Branding |
| The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services. | Brand awareness |
| A physical, printed marketing message appearing in media such as newspapers, magazines, brochures, flyers, or direct mail. | Print ad |
| A paid, short-form video advertisement broadcast on television to promote products, services, ideas, or organizations. | TV commercial |
| Transactions, sales, or services occur between one company and another. | B2B (Business to Business) |
| The direct sale of products or services from a business to individual, end-user consumers. | B2C (Business to Consumer) |
| The sale of goods to the public in relatively small quantities for use or consumption rather than for resale. → All retail is B2C, but not all B2C is retail. | Retail |
| The business of selling goods in large quantities, typically directly from manufacturers or producers, to retailers, industrial businesses, or other wholesalers rather than to end consumers. → All wholesale is B2B, but not all B2B is wholesale. | Wholesale |
| The strategic process of shaping how target customers perceive a brand or product relative to competitors. | Positioning |
| The process of optimizing your website to rank higher on search engines like Google. | SEO (Search Engine Optimisation) |
| Any individual or organization that has an interest in buying your product by clicking on an ad or signing up for a newsletter. | A lead |
| When a potential customer takes a specific action that supports a business goal. | Conversion |
| A word or phrase that marketers use to convince a customer to take the final step and make a purchase. | CTA (Call to Action) |
| A method used to evaluate two versions of the same element in order to determine which is more effective. | A/B testing |
| Contacting potential customers who have not previously expressed interest. | Cold calling |
| Contacting potential customers who have already expressed interest. | Warm call |
| The portion of a market controlled by a particular company or product. | Market share |
| The process of comparing and evaluating a company’s marketing performance and strategies against industry standards and competitors to identify areas for improvement and best practices. | Benchmarking |
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