Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
engels sp examen 2
| Question | Answer |
|---|---|
| Marketing | The activity or business of promoting and selling products or services, including market research and advertising. |
| Target audience | The group of people a company wants to reach. |
| Branding | The promotion of a particular product or company by means of advertising and distinctive design. |
| Brand awareness | The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services. |
| Print ad | A physical, printed marketing message appearing in media such as newspapers, magazines, brochures, flyers, or direct mail. |
| TV commercial | A paid, short-form video advertisement broadcast on television to promote products, services, ideas, or organizations. |
| B2B (Business to Business) | Transactions, sales, or services occur between one company and another. |
| B2C (Business to Consumer) | The direct sale of products or services from a business to individual, end-user consumers. |
| Retail | The sale of goods to the public in relatively small quantities for use or consumption rather than for resale. → All retail is B2C, but not all B2C is retail. |
| Wholesale | The business of selling goods in large quantities, typically directly from manufacturers or producers, to retailers, industrial businesses, or other wholesalers rather than to end consumers. → All wholesale is B2B, but not all B2B is wholesale. |
| Positioning | The strategic process of shaping how target customers perceive a brand or product relative to competitors. |
| SEO (Search Engine Optimisation) | The process of optimizing your website to rank higher on search engines like Google. |
| A lead | Any individual or organization that has an interest in buying your product by clicking on an ad or signing up for a newsletter. |
| Conversion | When a potential customer takes a specific action that supports a business goal. |
| CTA (Call to Action) | A word or phrase that marketers use to convince a customer to take the final step and make a purchase. |
| A/B testing | A method used to evaluate two versions of the same element in order to determine which is more effective. |
| Cold calling | Contacting potential customers who have not previously expressed interest. |
| Warm call | Contacting potential customers who have already expressed interest. |
| Market share | The portion of a market controlled by a particular company or product. |
| Benchmarking | The process of comparing and evaluating a company’s marketing performance and strategies against industry standards and competitors to identify areas for improvement and best practices. |
| Revenue | Money a company earns from sales. |
| Costs | Money a company spends. |
| Profit | Money left after costs are paid. |
| Loss | When costs are higher than revenue. |
| Price | The amount customers/clients pay. |
| Quote/quotation | A document showing the price before purchase. |
| Invoice | A document requesting payment. |
| Payment terms | Conditions explaining how and when to pay. |
| Tax | Money paid to the government. |
| Discount | A reduction in price. |
| Conference | A professional meeting where people share information. |
| Itinerary | A detailed plan of a trip. |
| Accommodation | A place to stay (hotel, apartment, etc.). |
| Etiquette | Polite behaviour in formal situations. |
| Schedule | A plan of activities and times. |
| Agenda | A list of topics to be discussed during a meeting. |
| Delegation | A group of people representing a company or organisation. |
| Host | The person or company organising the meeting or event. |
| Guest | A visitor invited by the host. |
| Networking | Meeting and talking with professionals to build business relationships. |
| Local customs | Traditional behaviour or habits in a culture. |
| Small talk | Informal conversation before discussing business. |
| Cultural awareness | Understanding and respecting cultural differences. |
| Miscommunication | When people misunderstand each other. |
| Networking | Building professional relationships. |
| A connection | A professional contact. |
| A gesture | A physical movement of the speaker’s body that communicates emphasis or emotion. |
| A communication barrier | Anything that hinders effective communication, such as language barriers, physical barriers, or distractions. |
| Engagement | The ability to capture and maintain the audience’s attention and interest throughout the presentation. |
| Perception | The way individuals interpret and understand the message. |
| Rhetoric | The use of language to persuade or influence. |
| Ethos | A speaker’s credibility, whether the audience sees him/her as trustworthy and knowledgeable. |
| Pathos | The emotional investment that a speaker has placed in his/her speech, thus able to emotionally connect with his/her audience. |
| Logos | The logical flow of the speech content, whether it is coherent and based on logic and facts |
Created by:
user-1837408