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SEM ch 6.1 AA

TermDefinition
Tangible Parts of the product you can touch
intangible features of a product you can't touch like wifi services
Product Extension Extras that are offered with a product
Product Enhancements features added to the basic product to make it fancier
Product Line a group of similar products with different sizes, flavors, scents
Packaging information nutritional info, attractiveness, easy to use, etc.
Brand the name, symbol, logo, word or design that identifies the product, service or company.
Trademark the legal protection of words and symbols used by a company
Licensed Brand when a company allows another company to sell their products
Nonrecogniton stage consumers do not know of the brand
rejection stage a consumer will not purchase a product because of the brand
recognition stage consumers know brand but it has little influence
preference stage consumers view brands as valuable
insistence stage consumers will only buy the brand they want
Created by: Nancyp28
 

 



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