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ADVERTISINGSA2

QuestionAnswer
M4
Which role focuses on persuasion and competition? Societal Marketing Communication Ethical Marketing
Who described advertising as helping society achieve abundance? Kotler Ogilvy Reeves Sandage Sandage
Cigarette ads must include? Discount Logo Warning Price Warning
Which role helps consumers compare products? Economic Communication Societal Marketing Societal
Institutional advertising focuses on? Creating company image Pricing Distribution Selling products Creating company image
Primary advertising promotes? Generic product Retailers Brand Services Generic product
Commercial advertising aims to? Inform government Support charity Educate Profit Profit
Non-commercial advertising is usually by? Businesses Non-profit organizations Retailers Suppliers Non-profit organizations
Disparagement in ads refers to? Promotion Selling Praise Attacking others Attacking others
Product advertising mainly aims to? Educate employees Build company image Promote products Reduce costs Promote products
Selective advertising promotes? Generic demand Market research Specific brand Pricing Specific brand
Ads should not encourage? Awareness Dangerous practices Safety Learning Dangerous practices
Which is NOT one of the four roles of advertising? Marketing Political Communication Economic Political
Claims in ads should be? Misleading Exaggerated Clear and accurate Hidden Clear and accurate
Direct action ads aim to? Create long-term demand Build awareness Brand loyalty Immediate response Immediate response
Indirect action ads focus on? Immediate purchase Pricing Long-term demand Quick sales Long-term demand
Advertising that misleads consumers is considered? Unethical Ethical Creative Effective Unethical
Word 'new' can be used for how long? 6 months Forever 2 years 1 year 1 year
“No.1” claim must be? Random Hidden Ignored Verified Verified
Advertising as mass communication belongs to which role? Economic Societal Communication Marketing Communication
M5
Media increases: Production Reach and visibility Cost only Design Reach and visibility
Benefit of direct mail: Mass audience only No results Personalized communication No targeting Personalized communication
Print media is known for: Audio only Detailed information No credibility Short content Detailed information
Television advertising is known for: Cheap cost Audio and visuals Low reach Text only Audio and visuals
Example of direct mail: TV ad Poster Email promotion Billboard Email promotion
Outdoor media includes: Websites Radio Emails Billboards Billboards
Which role defines campaign goals? Advertiser Media Consumer Supplier Advertiser
Digital media uses: Paper Posters TV signals Internet platforms Internet platforms
Collaboration ensures: Consistency Confusion Delay Higher cost Consistency
Media buying means: Designing ads Targeting users Purchasing ad space Planning ads Purchasing ad space
Creative strategies are developed by: Media Agencies Consumers Suppliers Agencies
Direct mail is: TV ads Ads sent to specific individuals Radio ads Billboards Ads sent to specific individuals
Advertising players refer to: Retailers only Consumers only Individuals and organizations involved in ads Only companies Individuals and organizations involved in ads
Media organizations: Fund campaigns Create ads Design logos Provide platforms Provide platforms
Suppliers provide: Audience data Funding Production support Creative ideas Production support
Which is NOT an advertising player? Agencies Advertisers Government tax office Media Government tax office
Challenge of direct mail: High reach Low cost Spam filtering High engagement Spam filtering
Media planning involves: Filming ads Selling products Creating ads Selecting channels Selecting channels
Advertising agencies mainly: Sell products Print materials Create and manage campaigns Deliver products Create and manage campaigns
Advertisers are responsible for: Editing videos Broadcasting ads Printing ads Funding campaigns Funding campaigns
Created by: user-1957417
 

 



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