Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
E-COM
| Term | Definition |
|---|---|
| Content inventory | list of every piece of digital content you currently have, captured at either the page or asset level. |
| Content Audit | Examines, assesses, and evaluates the quality of the content listed in the inventory. |
| Content Audit | Uncovers content that needs updating, where gaps exist that new content could fill, and if certain pieces of content are ready for removal. |
| Quantitative & Qualitative | 2 Basic Types of Audit |
| Quantitative audit | This involves analyzing data-driven metrics to measure the success of content. |
| Qualitative assessment | A qualitative assessment looks at the quality of the content rather than the numbers |
| Visual Audit | An important aspect of assessing the visual elements of a content marketing strategy. |
| Creating Content Marketing Strategy | It defines purpose of your communications, selects the most relevant content topics, type of formats for your audience and defines how content will be distributed |
| Creating Content Marketing Strategy | To ensure relevance, it's important to have a clear plan for creating the right types of content and then measuring how well it helps achieve brand goals |
| Podcasts | [C.T.] Audio content usually in the form of a series, providing in-depth discussions or interviews. |
| Social Media Posts | [C.T.] Short-form content shared on social media platforms to engage with followers and drive traffic. |
| Template & Tools | [C.T.] Downloadable resources that help the audience complete tasks more efficiently. |
| Testimonials | [C.T.] Positive reviews or feedback from customers that help build trust and credibility. |
| Videos | [C.T.] Dynamic, engaging content in a visual and audio format, often used for tutorials or entertainment. |
| Webcasts | [C.T.] Similar to webinars but generally pre-recorded and streamed to a larger audience. |
| Webinars | [C.T.] Live educational sessions where the audience can interact with the presenters and learn in real-time. |
| Blog Posts | [C.T.] Regular written content that provides insights or information on a specific topic. |
| Case Studies | [C.T.] Detailed accounts of how a product or service solved a problem or provided value to a customer. |
| E-books & White papers | [C.T.] Long-form, detailed content that dives deep into a subject, often used to gather leads. |
| Guides & How-to Articles | [C.T.] Step-by-step instructions or detailed information that helps the audience learn or complete a task. |
| Infographics | [C.T.] Visual content that simplifies and illustrates complex information or data. |
| Newsletters | [C.T.] Regular emails sent to subscribers, often containing news, updates, or valuable content. |
| Brainstorming | [TECH.CON.IDE] This is useful since people with different experience and skills can spark ideas |
| Search behavior | [TECH.CON.IDE] Google Keyword Planner is useful for keyword-seeing which topi |
| Social listening or social media monitoring | [TECH.CON.IDE] Can give content ideas by reviewing what competitors are sharing. |
| User-generated content (UGC) | [TECH.CON.IDE] Checking out questions asked in forums and comments can highlight customer concerns. |
| Competitive research | [TECH.CON.IDE] Looking at the content your competitors are creating and seeing what's performing well for them. |
| Trends and analysis | [TECH.CON.IDE] involve keeping an eye on the latest trends, whether in B2B or B2C. By analyzing what’s trending on search engines and social media, you can create content that taps into current interests and topics that are relevant to your audience. |
| Structuring your Content Marketing Plan | The simple planning framework can help define your process for improvement, activities needed and to consider and report structure. |
| SOSTAC | Structuring your content Marketing Plan Strategy. It is a marketing strategy by PR Smith that helps guide your business. |
| Situation Analysis | [SOSTAC] Where are we? What is content marketing contributing now to the business across customer lifecycle? |
| Objectives | [SOSTAC] Where do you need to go? What are the overall goals and SMART objectives and forecast results of investment in content marketing? |
| Strategy | [SOSTAC] How you'll meet the objectives |
| Tactics | [SOSTAC] Details of the Strategy. how can we use influencer marketing to support content marketing? What is its our editorial calend |
| Action | [SOSTAC] Do your thing. What is our budget for the different types of content? How do we standardize brand tone of voice? |
| Control | [SOSTAC] How did you go? How do we set Google Analytics to measure content marketing? |
| Content | any type of material that is created and shared, whether it’s written, visual, or multimedia. |
| Content Marketing | a strategic approach that uses content as a tool to attract, engage, and retain an audience with the goal of driving profitable customer actions. |
| Content Marketing | deliberate planning and execution of content creation to deliver value to your audience over time. |
| Audience First | [BAS.MED.MOD] The media business model focuses on attracting and engaging an |
| Monetization Insights | [BAS.MED.MOD] Media companies have long used different strategies to monetize content |
| Long-Term Engagement | [BAS.MED.MOD] Media companies typically build their success around long-term audience relationships |
| Content as a Business | [BAS.MED.MOD] How content marketing should be approached with a business mindset |
| 1) Fill a Need 2) Be Consistent 3) Be Human 4) Have POV 5) Avoid Sales Speak 6) Be Best of Breed | Six Principles of Epic Content Marketing |
| BECS | Epic Content Marketing Process |
| BEHAVIORAL SCIENCE AND LEARNING DESIGN | Go beyond “understand your audience” to understanding human behavior. |
| Attention | [AGES] Grab the learner's attention by making the content engaging and interesting. |
| Generation | [AGES] Encourage the learner to generate their own ideas or responses, which helps deepen understanding and retention. |
| Emotion | [AGES] Tap into the learner's emotions to make the learning experience more memorable and impactful. |
| Spacing | [AGES] Space out learning over time to improve long-term retention and prevent forgetting |
| EMPATHY AND INCLUSION | [E.C.M.P.] A deep understanding of your audience from who they are to their needs, goals, hopes, preferences, struggles, and day-to-day lives. |
| Copy Writing and Selling Skills | [E.C.M.P.] marketing content designed to connect with audience and convince them to take specific action |
| ADDIE | A fantastic model for content marketing under Strategy & Measurement |
| Analyze | [ADDIE] In this phase, you analyze your audience, goals, and existing content. The objective is to understand your target audience's needs, behaviors, and pain points, and define clear content goals aligned with business objectives. |
| Design | [ADDIE] involves planning the structure and format of the content. This phase includes deciding the types of content, messaging, tone, and visuals that will best engage the audience. |
| Develop | [ADDIE] This is where you create and produce the content. Based on the design phase, you develop the content, ensuring it’s high-quality and tailored to the audience’s preferences. |
| Implement | [ADDIE] In this phase, you publish and distribute the content across the chosen channels (websites, social media, email, etc.). |
| Evaluate | [ADDIE] After the content is live, evaluate its effectiveness. |
| Content writing | about engaging with your prospects & about likes, shares, and comment |
| Copywriting | all about inviting prospects to take action & is about conversion rates and sales |
| 1) Problem 2) Promise 3) Proof 4) Price 5) Postscriptum | 5 P's of Web CopyWriting |
| Postscriptum | Add one more benefit. Something outside the scope of the problem |
| 1) Useful 2) Unique 3) Urgency 4) Ultra-Specifc | 4U's Formula |
| 1) Attention - catchiness/grabbing 2) Interest - relatable/momentum-going 3) Desire - Convincing/Emotionally Invoking 4) Action | AIDA Formula |
| Tip #1: Keep it Simple Tip #2: Make it Relevant Tip #3: Make it MemorableC | Compelling Headline Formula |
| 1) Set the stage 2) Offer 3) Demonstrate 4) Sale | Compelling Story Technique |
| 1) Less Fancy Words 2) Point Main Benefits 3) Add Power Benefits 4) Recap | Introducing Offer & Instilling Power Benefits |
| 1) Give Bonuses 2) Long Period of Money Back Guarantee 3) Give FAQ's 4) Offer Trials 5) Testimonials from Experts | Removing Doubts Tips |
| Digital Marketing | promotes or sells goods or services through online channels and technological devices. |
| Digital Marketing | the use of websites, apps, mobile devices, social media, search engines, and other digital means to promote and sell products and services. |
| 1) Targeting: Reaching the Right Audience 2) Engagement: Creating Meaningful Interactions 3) Conversion: Turning Leads into Customers 4) Retention: Building Customer Loyalty 5) Analysis: Measuring and Improving Performance | 5 Principles of Digital Marketing |
| CCSW: 1) Click-through rate 2 ) Conversion Rate 3) Social media Traffic 4). Website Traffic | KPIs in Digital Marketing |
| Click-through rate | [DIG.M.KPI] This KPI is commonly used to measure the effectiveness of online advertising by counting the number of people who clicked on a particular ad as a percentage of all the people who might have seen it. |
| Conversion Rate | [DIG.M.KPI] The conversion rate goes even further than the click-through rate to compare the percentage of people who took some desired action, such as making a purchase, to the total audience that a particular ad or promotion reached. |
| Social media Traffic | [DIG.M.KPI] his tracks how many people interact with a company's social media profiles. It includes likes, follows, views, shares, and/or other measurable actions. |
| Website Traffic | [DIG.M.KPI] This metric tracks how many people visit a company's website during a given period. Among other uses, it can help companies judge how effectively their marketing efforts drive consumers to their sites. |
| Awareness | [AIDA.QUESTIONS] How d o we make buyers aware o f our products o r services? What i s our outreach strategy? What is our brand awareness campaign? Which tools or platforms do we use? What should the messages be? |
| Interest | [AIDA.QUESTIONS] How will w e gain their interest? What i s our content strategy? Social proof available to back u p our reputation? How d o w e make this information available and where ? ie. o n website, via videos, customer ratings, |
| Desire | [AIDA.QUESTIONS] What makes our product o r service desirable? How d o w e interact personally to make an emotion |
| Action | [AIDA.QUESTIONS] What a re the call to actions and where d o w e place them? I s i t easy for consumers to connect and where would they expect to find it? |
| SEO Optimization | [DIG.MAT.CHA.] the cornerstone of digital marketing. It focuses on optimising your website to rank higher in search engine results, driving organic traffic. |
| Pay-Per-Click Advertising | [DIG.MAT.CHA.] an effective way to boost your online presence quickly. Platforms such as Google Ads and Facebook Ads allow businesses to bid for ad placements and only pay when users click on their ads. |
| Social Media Marketing | [DIG.MAT.CHA.] It has become an integral part of digital marketing, allowing brands to connect with users on platforms like Facebook, Instagram, LinkedIn, and Twitter. |
| Content Marketing | [DIG.MAT.CHA.] it involves creating and sharing valuable content to attract and engage your target audience. |
| Video Marketing | [DIG.MAT.CHA.] Many internet users turn to sites like YouTube before making a buying decision, to learn how to do something, to read a review, or to relax. |
| Mobile marketing | [DIG.MAT.CHA.] a digital marketing strategy that allows you to engage with your target audience on their mobile devices, such as smartphones and tablets. |
| True | [T or F] Social media marketing includes both organic content and paid advertising campaigns. |
| Text Messaging | [DIG.MAT.CHA.] also use text messages (formally known as SMS, or short message service) to send information about their latest products and promotions.. |
| Email Marketing | [DIG.MAT.CHA.] Remains one of the most effective digital marketing tools. It allows for personalised communication, making nurturing leads easier and maintaining relationships with existing customers. |
| Affiliate and Influencer Marketing | [DIG.MAT.CHA.] Collaborating with influencers or affiliates has become a prominent strategy for businesses looking to tap into new audiences. |
Created by:
RamRamRam