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ADVERTISINGSA1

QuestionAnswer
M1
Who developed the printing press in Europe? Bi Sheng Johannes Gutenberg Franklin Ogilvy Johannes Gutenberg
What did Gallup introduce? Market research Print Radio TV ads Market Research
Who introduced USP? Reeves Burnett Franklin Caples Reeves
What era focused on competition ranking? Digital era Print era Industrial era Positioning era Positioning era
What model charged fixed commission? Digital model Agency model Commission model Retail model Commission model
What medium used town criers? TV Middle Ages advertising Digital Radio Middle Ages advertising
What did symbols represent in the Middle Ages? Religion Weather Politics Trade signs Trade Signs
What is considered the earliest printed advertisement? Roman mosaic Jinan Liu needle shop print Newspaper ad TV ad Jinan Liu needle shop print
Who invented movable type printing in China? Gutenberg Burnett Franklin Bi Sheng Bi Sheng
Who was the first advertising agent? Volney Palmer Burnett Reeves Caples Volney Palmer
What was one of the earliest forms of advertising in China? TV ads Bamboo flute selling candy Radio ads Billboards Bamboo flute selling candy
What was the first newspaper ad in the US? Product sale Estate buyer ad TV ad Magazine ad Estate buyer ad
What slogan is 'A diamond is forever'? Apple Sony De Beers Nike De Beers
In Ancient Rome, ads were often written on what? Glass Digital screens Plastic Papyrus Papyrus
What was the first TV ad product? Food Phone Watch Car Watch
What material did Egyptians use for advertising? Papyrus Wood Paper Metal Papyrus
Who printed the first US billboard? Bell Franklin Ogilvy Gutenberg Bell
Who published the first print ad in 1472? Burnett Caples Franklin William Caxton William Caxton
Who defined modern advertising agency? J. Walter Thompson Franklin Ogilvy Burnett J. Walter Thompson
When did radio become an advertising medium? 2000 1920 1800 1950 1920
FA2
How many times should customers see an ad before buying? 1 time 2 times 10 times 3 or more times 3 or more times
Taglines should focus on what? Features only Design Price Benefits Benefits
What makes a good ad according to strategy? No audience Targeted message Expensive Random message Targeted message
According to Stanton, advertising is a ______ message. Non-personal paid Free message Personal Government message Non-personal paid
Advertising is part of what process? Production HR Finance Marketing Marketing
Advertising is mainly used to communicate with whom? Customers Competitors Employees Suppliers Customers
What makes taglines effective? Complex words Random ideas Long sentences Memorability Memorability
What happens if an ad runs too long? Becomes cheaper Becomes stale Becomes viral Improves Becomes stale
What is the meaning of the word 'advertising' from Latin 'advertere'? To sell To turn the minds toward To entertain To inform To turn the minds toward
USP stands for? Unique Selling Point User Service Plan Unique Service Product Universal Sales Plan Unique Selling Point
What is the purpose of ad flow? Guide viewers to action Add music Increase cost Confuse viewers Guide viewers to action
What principle emphasizes keeping ads simple? Consistency USP Flow Simplicity Simplicity
Which words are effective in ads? Complex words Long sentences Technical words Selling words Selling words
What should an ad focus on? Random ideas Many selling points One selling point No message One selling point
What ensures a great ad is well-made? Color Length Frequency Execution Execution
What is the goal of brand positioning? Sell fast Copy competitors Reduce price Differentiate brand Differentiate brand
AIDA stands for Attention, Interest, Desire, and ____? Adoption Attraction Action Awareness Action
Which principle involves using the same colors and logos? Visual consistency Simplicity Flow USP Visual Consistency
Which is NOT part of positioning statement? Target customer Weather Market definition Brand promise Weather
Which AIDA element grabs attention? Desire Attention Interest Action Attention
M3
Local advertising is also called: Industrial Global Retail advertising Financial Retail Advertising
Which is NOT a main objective of advertising? Persuasive Informative Manufacturing Reminder Manufacturing
Reminder advertising is used to: Introduce product Remind customers Eliminate product Increase cost Remind customers
Industrial advertising is also known as: B2B C2C Retail B2C B2B
Consumer product advertising targets: Wholesalers Ultimate consumers Suppliers Retailers Ultimate consumers
Indirect advertising creates: Positive brand image Negative image Immediate purchase No awareness Positive brand image
The main objective of advertising is: Effective communication to sell Distribution Production Entertainment Effective communication to sell
Global advertising targets: Local markets One region Worldwide markets Single city Worldwide markets
Reducing sales cost is possible due to: No supply No advertising High demand Low demand High demand
Informative advertising is common in which stage? Maturity Growth Decline Introductory Introductory
Direct action advertising aims for: Immediate response Delayed action Future response No response Immediate response
Persuasive advertising aims to: Reduce demand Increase demand Stop promotion Cut costs Increase demand
Communicating product information is a: Limitation Function of advertising Strategy Cost Function of advertising
Regional advertising is limited to: Country Specific region World Online only Specific region
National advertising focuses on: One city Global market One village Entire country Entire country
Advertising increases brand: Preference Decline Confusion Elimination Preference
Advertising helps to distinguish: Products from competitors Employees Markets Offices Products from competitors
Expanding product distribution happens when: Demand increases Demand decreases Supply stops Costs rise Demand increases
Creating urge to buy is a function to: Limit buyers Reduce sales Increase interest Stop demand Increase interest
Created by: user-1957417
 

 



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