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35 marketing
| Term | Definition |
|---|---|
| brand | the name, term, design, or symbol that distinguishes one product, service, or company |
| brand name | a product made by a well-known company |
| brand mark | a visual symbol, icon, or design that represents a company |
| trade name | an official pseudonym a business uses to operate under a name other than its registered legal entity name |
| trade character | a personified figure, animal, or object used in marketing and advertising to represent a brand |
| trademark | any word, phrase, symbol, design, or combination thereof that identifies and distinguishes the source of goods |
| national brand | a product or service distributed widely across an entire country under a specific brand name owned by a producer |
| private brand | a product manufactured by a third-party company but sold exclusively under a retailer's own brand name |
| generic products | an unbranded, standardized item sold without a specific brand name or logo, usually identified by plain packaging |
| brand extension | a growth strategy where a company uses its established brand name to launch new products or services in a different category |
| brand licensing | a legal agreement where a brand owner lets another company use their intellectual property |
| co-branding strategy | a strategic alliance between two or more distinct brands to create a unified product, service, or marketing campaign |
| mixed-brand strategy | a company using multiple, distinct brand names or frameworks to market overlapping products or services |
| package | the strategic use of product packaging as an active promotional tool |
| label | the process of attaching a tag, brand, or graphic to a product's packaging to identify it |
Created by:
Mshaw27