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34 marketing
| Term | Definition |
|---|---|
| product planning | the strategic process of defining what a product will do, for whom, and how it will deliver value |
| product mix | the complete set of products and services a company offers to its customers |
| product line | a group of related products marketed under a single brand and sold by the same company |
| product item | a single, unique variation of a product that is available for sale, typically identified by its own distinct SKU (Stock-Keeping Unit) |
| product width | In business management, product width refers to the total number of distinct product lines a company offers |
| product depth | the number of variations, versions, or items offered within a specific product line |
| product modification | the process of altering an existing product to enhance its performance, aesthetics, or functionality |
| product life cycle | the framework businesses use to track the stages of a product's lifespan, from inception to its eventual removal from the market |
| product positioning | the strategic process of defining how you want your target market to perceive your product relative to competitors |
| category management | a strategic practice that groups related products or services into discrete categories and manages them as individual business units |
| planogram | a visual diagram or schematic that maps out exactly where and how products should be placed on retail shelves |
Created by:
Mshaw27