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Stack #4683438
| Term | Definition |
|---|---|
| People | Social variables dealing with community, education, equity, etc. |
| Planet | Environmental Variables relating to natural resources |
| Profit | Economic Variables dealing with the bottom line, cash flow. |
| Financial returns | include the usual measures of financial health |
| profitability | return on sales, return on assets or investments and return on equity |
| profitliquidity | current ratio and acid test ratio |
| profit-activity | asset turnover, inventory turnover, collection of receivables and cash flow sufficiency and continuity |
| profit-solvency | total debt to equity ratio, assets to equity ratio and long-term debt to equity ratio |
| Market returns | measures of market competitiveness such as sales volume generated, market share derived, market reach attained, and market range of products and services offered to the different segments of the market. |
| Economic returns | Include the value-added of all the goods and services produced and sold by the enterprise and can be expressed in terms of economic rates of return. |
| Beneficiary group | the social impact metric most used is the additional income |
| Customer impact | can be measured in terms of better quality of goods and services provided them, faster delivery of the right quantities ordered and more value-for-money for the price offered. |
| Employee impact | can be assessed by counting the additional employment generated by the social enterprise and the salaries and benefits that it provides its workers. |
| Value creation | Entails harnessing human capital, financial capital and social capital |
| Social Entrepreneurs | They have the same aspirations as business entrepreneurs, but they have to define what “best” means for their communities. |
| Triple Strategic Innovations of Social Enterprise | Technology, Social, & Market |
| Technology | Machinery and Equipment, Systems and Processes |
| Social | Workers and for Beneficiaries |
| Market | Customers’ wants and needs |
| Social Innovation | • Seek to increase income • Raise quality of life • Capacitate organization • Strengthen values • Increase worker productivity • Lean and mean to become competitive |
| Market Innovation | • Demands Quality, • Delivery of Right Quantity at Right Time and • Competitive Prices |
| Technology Innovation | • Assure that product features and attributes translate to customer benefits • Increase productivity • Reduce cost of inputs and • Reduce cost of processing inputs into outputs |
| Technology innovation | Refers to both the physical and tangible form of technology (such as machinery and equipment, tools and gadgets) as well as the intangible systems and processes of making new products or rendering services. |
| Technology Assessment and Management LVL 1 | [LVL] Development of the Technology |
| Technology Assessment and Management LVL 2 | [LVL] Sourcing, transfer and adoption of a known working Technology |
| Technology Assessment and Management LVL 3 | [LVL] Technology diffusion or dissemination. |
| Technology Assessment and Management LVL 4 | [LVL] Technology utilization and management |
| Social Marketing | It is the process of communicating the merits of the technology to the users as well as overcoming the resistance points by offering the most appropriate technology |
| Social Engineering | even if the social marketing effort was successful, it does not mean that the technology would be absorbed and implemented well. The technology diffuser must ensure the technology user has the right organizational structure, systems and resources. |
| Social innovation | pertains to how people are mobilized, organized, capacitated, and empowered to undertake a common effort that would maximize the benefits for collaborating stakeholders. |
| Social architecture, Social behavioral science, & Social economics | 3 Pillars of Social Egineering |
| Social architecture | concerns the design, creation and activation of people STRUCTURES (organizations) that have defined roles to play and focused goals to achieve. |
| Social behavioral science | refers to the crafting, drafting and execution of people SYSTEMS, meaning how people should work together, how they should relate to and communicate with one another |
| Social economics | involves the people’s use of SHARED RESOURCES and strategizing how these resources can be multiplied, how more value can be added to the resources |
| Claim-Close-Converge-Capture | Social Enterprise Strategy |
| Claim the Value Chain | A social enterprise operates within the boundaries of a particular industry. Continuous chain starting from the very basic factors of production or service delivery and adding value along the way as the basic produce are processed and the services |
| Close The Loop | Social entrepreneurs usually start off with a thin organization, inadequate financial resources, some operational know-how and a hopeful one-person marketing team |
| Converge the Forces | It aims to widen and deepen the network of partners and stakeholders who would each bring their specific know-how, financial resources, technical assistance and technology inputs, organization building competencies |
| Capture the Critical Factors | Social enterprises select their target communities and engage in revenue-generating projects that operate within the realm of a particular industry and market. |
| Market innovation | the introduction of new or substantially improved products and services to customers willing to purchase them. |
| Adaptability and constant innovation | key to the survival of any company operating in a competitive market. |
| 1) Old product being introduced to a new market 2) Re-newed product 3) New product in a new market | Three categories of new products and services |
| Social Enterprise Marketing | Management process of retaining or expanding the customer base for existing products and services as well as the introduction of new products and services to capture a share of the existing market and/or to create a new market altogether. |
| Marketing Management Process | Involves conducting both market and product research, developing a product that would satisfy the needs and wants of a particular customer segment, planning a marketing campaign to woo existing or new customers, and executing the marketing plan. |
| 1) Product and Market Research 2) Stages of Product Development 3) Matching Markts with Production Delivery System 4) Crafting Marketing Strategies and the Marketing Mix 5) Re-evaluating the Product-Market Match & repositioning | Marketing Innovation Process |
| Market innovation | Begin with finding a customer segment that is not getting the benefits it desires from existing products and then creating the precise product that would provide the desired benefits. |
| Product Conceptualization and Development | This involved product ideation and prototyping. |
| Matching Markets with Production Delivery System | Good product-market matching and production/delivery strategies |
Created by:
RamRamRam