Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
Chapter 35
Vocab
| Term | Definition |
|---|---|
| Brand | the unique identity, reputation, and emotional connection a company, product, or individual holds in the minds of consumers |
| Brand name | a unique, pronounceable name—often a proper noun—applied by a manufacturer or organization to a specific product or service to differentiate it from competitors |
| Brand mark | a graphic symbol or icon that represents a company without any accompanying text |
| Trade name | the public-facing name a business uses to identify itself, rather than its legal, registered name |
| Trade character | a person, animal, or animated object used in advertising to represent a brand |
| Trademark | any word, phrase, symbol, design, or combination thereof that identifies and distinguishes the source of goods (or services) of one party from those of others |
| National brand | a product distributed across an entire country under a brand name owned by the manufacturer or producer |
| Private brand | a product manufactured by a third-party company but packaged and sold under a specific retailer's own brand name |
| Generic products | consumer goods, often staple items or pharmaceuticals, sold without a widely recognized brand name or logo, typically featuring plain packaging and lower prices than branded counterparts |
| Brand extensions | a marketing strategy where a company uses an established brand name to launch a new product in a different category |
| Brand licensing | the process of renting or leasing intangible intellectual property—such as a logo, character, name, or slogan—to another company for commercial use |
| Co-branding strategy | a strategic marketing alliance where two or more established brands combine their identities, resources, and expertise to create a new, joint product or service |
| Mixed-brand strategy | a marketing approach where a company uses a combination of its primary corporate brand and separate, distinct sub-brands to market products to different audience segments |
| Package | a wrapped, boxed, or contained bundle of items prepared for transport, storage, or sale |
| Label | an identifying or descriptive marker—such as a piece of paper, plastic, or cloth—attached to an object |
Created by:
Cfote27