a type of product manufactured by a particular company under a particular name:

a name given by the maker to a product or range of products, especially a

a visual symbol that represents a company or brand without using text, designed to be instantly recognizable and convey the brand’s identity.

a name that has the status of a trademark.

a distinctive figure, symbol, or persona used by a brand to represent its identity, connect with consumers, and enhance brand recognition.

a symbol, word, or words legally registered or established by use as representing a company or product.

a product manufactured and marketed under the same brand name across an entire country, recognized for consistent quality and widespread availability.

a product line created and sold exclusively by a retailer under its own brand name, rather than the manufacturer’s name.

characteristic of or relating to a class or group of things; not specific:

a marketing strategy where a company uses its established brand name to introduce a new product or service in a different category, leveraging existing brand equity and customer trust.

the process by which a brand owner grants permission to another company to use its trademarked or copyrighted brand identity to produce and market products, typically in exchange for royalties.

a marketing strategy where two or more brands collaborate to create a product, service, or campaign that combines their identities, resources, and audiences

a marketing approach where a company uses multiple brand identities to target different market segments while maintaining the parent brand’s core identity.

an object or group of objects wrapped in paper or plastic, or packed in a box:

a small piece of paper, fabric, plastic, or similar material attached to an object and giving information about it:

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Chpt 35

Question	Answer
brand	a type of product manufactured by a particular company under a particular name:
brand name	a name given by the maker to a product or range of products, especially a
brand mark	a visual symbol that represents a company or brand without using text, designed to be instantly recognizable and convey the brand’s identity.
trade name	a name that has the status of a trademark.
trade character	a distinctive figure, symbol, or persona used by a brand to represent its identity, connect with consumers, and enhance brand recognition.
trade mark	a symbol, word, or words legally registered or established by use as representing a company or product.
national brand	a product manufactured and marketed under the same brand name across an entire country, recognized for consistent quality and widespread availability.
private brand	a product line created and sold exclusively by a retailer under its own brand name, rather than the manufacturer’s name.
generic products	characteristic of or relating to a class or group of things; not specific:
brand extension	a marketing strategy where a company uses its established brand name to introduce a new product or service in a different category, leveraging existing brand equity and customer trust.
brand licensing	the process by which a brand owner grants permission to another company to use its trademarked or copyrighted brand identity to produce and market products, typically in exchange for royalties.
co-branding stragegy	a marketing strategy where two or more brands collaborate to create a product, service, or campaign that combines their identities, resources, and audiences
mixed brand strategy	a marketing approach where a company uses multiple brand identities to target different market segments while maintaining the parent brand’s core identity.
package	an object or group of objects wrapped in paper or plastic, or packed in a box:
label	a small piece of paper, fabric, plastic, or similar material attached to an object and giving information about it:

Created by: tstern29

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