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Marketing Unit 4

QuestionAnswer
of all activities involved in selling, renting, and providing products and services to ultimate consumers for personal, family, or household use. Retailing consists
distinguishes retail outlets based on whether independent retailer, corporate chains, or contractual systems own the outlet Form of ownership
Account for 3 million retail stores in the U.S. Independent retailers
Multiple outlets under common ownership Corporate chains
Independent stores work together to act as a chain; Franchise Contractual system
is the degree of service provided to the customer from three type of retailer: self-, limited-, and full service Level of service
Customers perform functions Self service
Provide some service Limited service
Provide full services to customers Full service
describe how many different types of products a store carries and in what assortment Merchandise line
means that the store carries a large assortment of each product item Depth of production line
limited and single line stores Specialty outlets
Specific things the sell Markets
describes the variety of different product items a store carry Breadth of product line
Carry a broad product line with limited depth; Large department stores General merchandise stores
consists of offering several unrelated product lines in a single store Scrambled merchandising
is a form of scrambled merchandising, which consists large store (more than 200,000 square feet) that offers everything in a single outlet, eliminating the need for consumers to shop at more than one location Hypermarket
combines merchandise store with full-size grocery Supercenter
consists of competition between very dissimilar types of retail outlets that results from a scrambled merchandising policy Intertype competition
consists of using the telephone to interact with and sell directly to consumers Telemarketing
positioning matrix is matrix that potions retail outlets on two dimensions: breath of product lines and value added, such as location, product reliably, or prestige Retail
consists of the activities related to managing the store and the merchandise in the store, which includes retail pricing, store location, retail communication, and merchandise Retailing mix
consists of selling brand name merchandise at lower than regular prices Off price retailing
Created by: user-2040661
 

 



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