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marketing final

QuestionAnswer
Types of ownership
Levels of Service Self-service, limited-service, full-service
Depth of Product lines The store carries a large assortment of each product line
Breadth of Product lines The variety of different product items a store carries
Scrambled Merchandising Offering several unrelated product lines in a single store
Intertype competition Competition between very dissimilar types of retail outlets that results from a scrambled merchandising policy
Hypermarket Large store that offers everything in a single outlet
Central Business District Oldest retail setting, usually downtown
Regional Shopping Center 50-150 stores, 5-10 mile range, 2-3 anchor stores
Community Shopping Center One primary store, 20-40 small outlets, 10-20 min drive
Strip mall Cluster of neighborhood stores, 5-10 min drive
Power center Huge shopping strip with multiple anchor stores
Retailing mix The activities related to managing the store and the merchandise in the store, which include, retail pricing, store location, retail communication, and merchandise
Off-price Retailing Consists of selling brand name merchandise at lower than regular prices
Created by: user-2022888
 

 



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