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Marketing Final

TermDefinition
Retailing All activities involved in selling, renting, and providing products and services to ultimate consumers for personal, family, or household use.
Types of ownership 1. Independent Retailers 2. Corporate Chain 3.Contractual Systems
Independent Retailers Locally owned by individuals (3 million in US).
Corporate Chain Multiple outlets under common ownership (Dillards, Macy's, etc.)
Contractual Systems Independent stores that work together to act as a chain. (Franchises- Fast food).
Self-Service Customers perform functions (Redbox, Vending Machines, etc.)
Limited Service Provides some service (Walmart, Target)
Full Service Provides full service to customers (Nordstrom)
Merchandise Line Describes how many different types of products a store carries and in what assortment.
Breadth of product line The variety of different product item a store carries.
Depth of product line A large assortment of one kind of product, example is shoe (Nike) or jewelry store.
Category Killer A store that dominates a market, example is Staples with office supplies and Barnes and Noble for books.
Scrambled Merchandising having many unrelated product lines in one store
Hyper marketing a massive store that offers everything in one outlet, form of scrambled merchandising, do not exist in the us
Intertype Competition competition is competition between dissimilar types of retail; example is flower shops competing with Walmart or Dillons
None-store retailing Retailing without a store
Types of store locations Central business district: oldest downtown area Regional shopping center: many stores with anchors Community shopping center: main store with small shops Strip mall: neighborhood stores Power center: large strip with anchors
Created by: user-2022651
 

 



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