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MKTG 250 Chapter 20

QuestionAnswer
Social Media digital technology that facilitates the creation and sharing of user-generated content—text, photos, video, and animation (games)— through virtual communities and networks
Social Network where users interact with each other
Influencer Marketing the practice of focusing on the identification and recruitment of influencers to advocate a company’s products, services, and brands rather than focusing exclusively on prospective buyers
Social Media Sites social media site
Social Shopping the use of social network services and websites by consumers to share their latest purchases, deals, coupons, product reviews, want lists, and other shopping finds with friends and contacts
Evangelist strategy that leverages passionate customers, employees, or fans to voluntarily promote a brand, product, or service because they genuinely believe in its value
Customer Engagements he degree and depth of brand-focused interactions a customer chooses to perform online with their social network
Apps small, downloadable software programs that can run on smartphones and tablet devices
Created by: user-2023011
 

 



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