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MKTG 250 Chapter 17

QuestionAnswer
Marketplace where you buy stuff
Digital Marketspace a virtual, online environment where buyers and sellers meet to exchange goods, services, or digital products, removing the need for physical interaction
Choiceboard an interactive, Internet-enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes (or components), prices, and delivery options
Collaborative Filtering a process that automatically groups people with similar buying intentions, preferences, and behaviors and predicts future purchases
Permission Marketing- Opt In/ Out the solicitation of a consumer’s consent (called “optin”) to receive e-mail and advertising based on personal data supplied by the consumer
7 C's of Website Design context, content, commerce, community, connection, communication, customization
Online Purchasing the subsegment of all Internet users who employ this technology to research products and services and make purchases
Reasons People Online Shop convenience, choice, customization, communication, cost, control
Spam consists of communications that take the form of electronic junk mail or unsolicited e-mail
8-Second Rule a view that customers will abandon their efforts to enter and navigate a website if download time exceeds eight seconds
Customerization the practice of not only customizing a product or service but also personalizing the marketing and overall shopping and buying interaction for each customer
Dynamic Pricing the practice of changing prices for products and services in real time in response to supply and demand conditions
Cookies computer files that a marketer can download onto the computer and mobile phone of an online shopper who visits the marketer’s website
Behavioral Targeting information provided by cookies for directing online advertising from marketers to those online shoppers whose behavioral profiles suggest they would be interested in such advertising
Social Commerce the use of social networks for browsing and buying
Cross Channel a consumer who shops online but buys offline, or shops offline but buys online
Created by: user-2023011
 

 



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