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MKTG 250 Chapter 16
| Term | Definition |
|---|---|
| Types of Ownership | Independent, Corporate, Contractual, Franchises |
| Levels of Service | Self- Service, Limited Service, Full Service |
| Merchandise Line | Describes how many different types of products a store carries and in what assortment |
| Breadth | describes the variety of different product items a store carries |
| Depth | means that the store carries a large assortment of each product item |
| Category Killer | a large-scale retailer or brand that dominates a specific product niche by offering an immense selection and low, competitive pricing, often driving smaller specialty stores out of business |
| Scrambled Merchandising | consists of offering several unrelated product lines in a single store |
| Hypermarket | a form of scrambled merchandising, which consists of a large store (more than 200,000 square feet) that offers everything in a single outlet, eliminating the need for consumers to shop at more than one location |
| Intertype Competition | consists of competition between very dissimilar types of retail outlets that results from a scrambled merchandising policy |
| Non-store retailing | vending machines, home shopping, online retailing, telemarketing, direct selling |
| Types of Stores Locations | central business distrcit, regional shopping centers, community shopping center, strip mall, powercenter, |
| Retailing Mix | consists of the activities related to managing the store and the merchandise in the store, which includes retail pricing, store location, retail communication, and merchandise. |
| Off- price Retail | consists of selling brand name merchandise at lower than regular prices |