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MKTG 250 Chapter 16

TermDefinition
Types of Ownership Independent, Corporate, Contractual, Franchises
Levels of Service Self- Service, Limited Service, Full Service
Merchandise Line Describes how many different types of products a store carries and in what assortment
Breadth describes the variety of different product items a store carries
Depth means that the store carries a large assortment of each product item
Category Killer a large-scale retailer or brand that dominates a specific product niche by offering an immense selection and low, competitive pricing, often driving smaller specialty stores out of business
Scrambled Merchandising consists of offering several unrelated product lines in a single store
Hypermarket a form of scrambled merchandising, which consists of a large store (more than 200,000 square feet) that offers everything in a single outlet, eliminating the need for consumers to shop at more than one location
Intertype Competition consists of competition between very dissimilar types of retail outlets that results from a scrambled merchandising policy
Non-store retailing vending machines, home shopping, online retailing, telemarketing, direct selling
Types of Stores Locations central business distrcit, regional shopping centers, community shopping center, strip mall, powercenter,
Retailing Mix consists of the activities related to managing the store and the merchandise in the store, which includes retail pricing, store location, retail communication, and merchandise.
Off- price Retail consists of selling brand name merchandise at lower than regular prices
Created by: user-2023011
 

 



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