Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
MKTG Exam 4
| Question | Answer |
|---|---|
| Form of Ownership | distinguishes retail outlets based on whether independent retailers, corporate chains, or contractual systems own the outlet. |
| Level of Service | is the degree of service provided to the customer from three types of retailers: self-, limited-, and full-service. |
| Merchandise Line | describes how many different types of products a store carries and in what assortment. |
| Self-service | Customers perform functions, is NOT self-checkout, self-service is when nobody is around to help if you have a problem EXAM EX. Redbox, or an ATM |
| Limited Service | Provide some service, Ex. cashier, Walmart, Target |
| Full Service | Provide full service to customers, Ex rolex, car dealerships, sit down restaurant, Nordstrums->personal shopper, gift mapping |
| Depth of Product Line | means that the store carries a large assortment of each product item. Specialty store Ex. Jewelry Store, Dick's Sporting goods stores |
| Breadth of a Product line | Opposite of Depth of Product line, you can by bread at walmart describes the variety of different product items a store carries. |
| Scrambled Merchandising | consists of offering several unrelated product lines in a single store. The results of depth product line |
| Category Killer | Dominate the market, Ex. Best buy (electronics), staples (office supplies), Barnes & Nobel, Independent local bookstore, office store can't compete when big corporation comes in. |
| Hypermarket | is a form of scrambled merchandising, which consists of a large store (more than 200,000 square feet) that offers everything in a single outlet, eliminating the need for consumers to shop at more than one location. Don't really have in U.S. |
| Intertype Competition | consists of competition between very dissimilar types of retail outlets that results from a scrambled merchandising policy. Ex. Dillions vs local flower shop |
| Supercenter | Combines merchandise store with full-sized grocery store |
| Non-store retailing | selling without a store, Ex. Vending machine, and direct selling. Online retailing falls under non-store retailing |
| Retailing Mix | consists of the activities related to managing the store and the merchandise in the store, which includes retail pricing, store location, retail communication, and merchandise. |
| Off-price retailing | consists of selling brand name merchandise at lower than regular prices. |
| Central Business District | is the oldest retail setting, usually located in the community’s downtown area. Downtown |
| Regional Shopping Centers | are retail locations that consist of 50 to 150 stores that typically attract customers who live or work within a 5- to 10-mile range, often containing two or three anchor stores. |
| Community Shopping Center | is a retail location that typically has one primary store (usually a department store branch) and often 20 to 40 smaller outlets, serving a population of consumers who are within a 10- to 20-minute drive. |
| Strip Mall | is a retail location that consists of a cluster of neighborhood stores to serve people who are within a 5- to 10-minute drive. |
| Power center | huge shopping strip with multiple anchor stores |
| Multichannel Retailers | are retailers that utilize and integrate a combination of traditional store formats and nonstore formats such as catalogs, TV home shopping, and online retailing. |
| Digital Marketplace | Companies like Amazon, Google, Ebay are all digital natives that started online and face the challenge of continually improving their marketplace and refining, broadening, and deepening their marketplace presence |
| Physical Marketplace | Legacy companies with origins in traditional marketplace need to define digital presence. Faced with attracting, retaining and building customer relationships to maintain competitive physical marketplace and supporting digital marketplace. |
| Choiceboard - results in personalization Ex. M&M's, website-> choose color,-> custom image/words | is an interactive, Internet-enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes (or components), prices, and delivery options. |
| Collaboratice Filtering | is a process that automatically groups people with similar buying intentions, preferences, and behaviors and predicts future purchases. Ex. Amazon "people also looked at" Netflix "people also watched" |
| Personalization | is the consumer-initiated practice of generating content on a marketer’s website that is custom tailored to an individual’s specific needs and preferences. |
| Permission Marketing | Consumer's consent to receive emails and ads. is the solicitation of a consumer’s consent (called “opt-in”) to receive e-mail and advertising based on personal data supplied by the consumer. |
| What are the 7c's of website design | context, commerce, connection, communication, content, community and customization. |
| Context | 7c, appeal and function, overall aesthetic, look and feel |
| Content | 7c, all digital information on website "content is king", the text, pictures, sound and video that the site contains |
| Customization | 7c, ability of site to modify for individual customers, |
| Connection | 7c, linkage between other sites, make sure links work, |
| Communication | 7c, dialogue between site and consumer, the ways the site enables site-to-user, user-to-site, or two-way communication |
| Community | 7c, the way the site enables user-to-user communications |
| Commerce | 7c, Site's capabilities to enable commercial transactions, conduct sales transactions |
| Online Consumers | are the subsegment of all Internet users who employ this technology to research products and services and make purchases. |
| Why consumers buy online? (sentences) | Items with important product info, don't need to go in store to check it out, items that can be delivered digitally, items that can be regularly purchased and where convenience is important, standardized items where price is important. |
| Why consumers buy online? (words) | Convenience, choice, customization, communication, cost, control |
| Eight-second rule | is a view that customers will abandon their efforts to enter and navigate a website if download time exceeds eight seconds. |
| Customerization | is the practice of not only customizing a product or service but also personalizing the marketing and overall shopping and buying interaction for each customer. |
| Dynamic Pricing | is the practice of changing prices for products and services in real time in response to supply and demand conditions. |
| Cookies | are computer files that a marketer can download onto the computer and mobile phone of an online shopper who visits the marketer’s website. Cookies is a marketing thing. |
| Behavioral targeting | uses information provided by cookies for directing online advertising from marketers to those online shoppers whose behavioral profiles suggest they would be interested in such advertising. |
| Social Commerce | is the use of social networks for browsing and buying. |
| Cross-channel consumer | is a consumer who shops online but buys offline, or shops offline but buys online. |
| Social Media | a digital technology that facilitates the creation and sharing of user-generated content—text, photos, video, and animation (games)—through virtual communities and networks. |
| Social Network | One social media site, Ex. Instagram, Facebook, X. Social media is all sites, network is a single one |
| Influencer marketing | is the practice of focusing on the identification and recruitment of influencers to advocate a company’s products, services, and brands rather than focusing exclusively on prospective buyers. |
| is a website where users may create a personal profile, add other users as friends, and exchange comments, photos, videos, and “likes” with them. Why a brand manager would choose, to learn user's passions and let them decide content. | |
| is a social networking service that allows users to upload photos and videos that can be edited with filters, organized with tags and location information, and shared publicly or with approved followers. FILTERS | |
| X | is a website that enables users to send and receive “tweets,” messages up to 280 characters long. X doesn't have a marketplace |
| YouTube | is a video-sharing website in which users can upload, view, and comment on videos. |
| is a pinboard-style photo- and content-sharing website. | |
| TikTok | is a video hosting service owned by the Chinese company ByteDance that allows users to post videos ranging in duration from 3 seconds to 10 minutes. Steps to place an ad |
| is a business-oriented website that lets users post their professional profiles to connect to a network of businesspeople, who are also called connections. Industry related members. | |
| Social Shopping | is the use of social network services and websites by consumers to share their latest purchases, deals, coupons, product reviews, want lists, and other shopping finds with friends and contacts. |
| Customer Engagement | is the degree and depth of brand-focused interactions a customer chooses to perform online with their social network. |
| Apps | are small, downloadable software programs that can run on smartphones and tablet devices. Also called mobile apps or applications. Apps for smartphones accelerate the convergence of real and digital worlds. |
Created by:
user-2023960