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PurpCom-M2S1
| Question | Answer |
|---|---|
| What does communication ethics concern? | The creation and evaluation of goodness in all aspects and manifestations of communicative interaction. |
| What does communication ethics include in terms of human behavior? | Discernment and decision-making about what is good, right, and virtuous to communicate. |
| Give the 3 general characteristics of communication ethics. | Heterogeneity, Interconnectivity, and Historicity. |
| Which characteristic of communication ethics refers to its multiple ethical concerns, disciplinary contexts, theoretical perspectives, and modes of reasoning? | Heterogeneity. |
| Which characteristic of communication ethics recognizes that humans are socially embedded beings and interdependency exists? | Interconnectivity. |
| Which characteristic of communication ethics refers to its responsiveness to historical events, conditions, and conventions? | Historicity. |
| Give the 5 basic ethical values in communication. | Truth, Justice, Freedom, Care, and Integrity. |
| Which ethical value ensures the message being communicated is in accordance with fact or reality? | Truth. |
| Which ethical value ensures that communication achieves fair and equitable conditions and treats all communicators impartially? | Justice. |
| Which ethical value refers to the right of all to interact and communicate with each other? | Freedom. |
| Which ethical value requires communicators to be tactful and mindful of their manner, time, and place? | Care. |
| Which ethical value refers to communicators abiding by their moral principles and ensuring their intentions and behaviors align? | Integrity. |
| Give the 7 Cs of Communication. | Clarity, Conciseness, Correctness, Courtesy, Consideration, Concreteness, and Completeness. |
| Which of the 7 Cs refers to the ability of a message to be readily grasped by the audience using simple language? | Clarity. |
| Which of the 7 Cs ensures the message includes all relevant information so the audience can fully understand? | Completeness. |
| Which of the 7 Cs refers to expressing the message in the shortest way possible while retaining its essence? | Conciseness. |
| Which of the 7 Cs focuses on the use of appropriate language, grammar, punctuation, and factual accuracy? | Correctness. |
| Which of the 7 Cs emphasizes respect, empathy, and avoiding disrespectful language towards the audience? | Courtesy. |
| Which of the 7 Cs entails recognizing the needs, interests, and concerns of the audience by placing oneself in their position? | Consideration. |
| Which of the 7 Cs refers to supporting the message with specific and accurate examples to avoid ambiguity? | Concreteness. |
| Give the 2 common roadblocks to communication ethics. | Ethical nearsightedness and Rationalization. |
| What is ethical nearsightedness? | One's inability to recognize and think about ethical issues, often looking at issues only from their own point of view. |
| How can ethical nearsightedness be overcome? | By using moral imagination, which is envisioning all possibilities that can stem from a situation to solve an ethical concern. |
| What is rationalization in communication ethics? | The human tendency to base decisions on personal interests, which cannot withstand critical evaluation by others because it is not based on general truth. |
| What is Intellectual Property? | Creations of the mind such as inventions, designs, brand names, and literary and artistic works. |
| Give the 2 main categories of Intellectual Property. | Industrial property and Copyrights and neighboring rights. |
| Give at least 3 examples of Industrial property. | Patents, trademarks, geographic indications, utility models, industrial designs, topographies of integrated circuits, and trade secrets. |
| Give examples of Copyrights and neighboring rights. | Scientific, scholarly, artistic, and literary works (e.g., musical works, dramatic works, paintings, databases, and computer software). |
| What is the Republic Act number for the Intellectual Property Code of the Philippines? | Republic Act No. 8293. |
| When was the Intellectual Property Code of the Philippines signed into law? | June 6, 1997. |
| What agency was established by RA 8293? | The Intellectual Property Office of the Philippines (IPOPHL). |
| According to the IP Code, how are inventions, utility models/industrial designs, and artistic works protected? | Inventions by patents; utility models and industrial designs by registration; and artistic works by copyright. |
| Give at least 3 benefits of a registered Intellectual Property. | Exclusive rights, market leverage, legal protection, and increased value. |
| What is a Patent? | A right granted to a patent owner by the State for a product, process, or an improvement, in exchange for the full disclosure of the invention. |
| Give the 3 basic criteria for an invention to be granted a patent. | Novelty (newness), Inventive step (not obvious to a knowledgeable person), and Industrial applicability (useful). |
| How long is a patent protected? | 20 years from the filing date of the application. |
| What type of intellectual property is also known as a "petty patent"? | Utility Models. |
| How long is the protection period for Utility Models? | 7 years, without renewal. |
| What is an Industrial Design? | A composition of lines, colors, or three-dimensional forms which serve as a pattern for industrial products or handicrafts. |
| How long is the protection period for an Industrial Design? | 5 years, renewable for 2 consecutive periods of 5 years. |
| What is the Layout Design of Circuits? | The topography of circuits utilized in microchips and semiconductor chips for manufacturing. |
| How long is the protection period for the Layout Design of Circuits? | 10 years, without renewal. |
| What are Trademarks? | Marks that may consist of words, names, signatures, acronyms, etc., used to indicate source, guarantee quality, or for advertising. |
| How long is the protection period for a registered trademark? | 10 years, renewable for succeeding periods of 10 years. |
| What is a Copyright? | A right used to prohibit or authorize the reproduction or copying of literary or artistic works. |
| What are the two types of rights under a Copyright? | Economic rights (financial reward) and Moral rights (claim authorship). |
| What is the duration of copyright protection for literary or artistic works? | The lifetime of the author and 50 years after their death. |
| When is copyright infringement committed under Philippine laws? | When there is a violation of any of the exclusive economic or moral rights of the copyright owner. |
| What are the specific penalties for copyright infringement under Philippine law? | Imprisonment of 1 to 3 years and a fine of Php 50,000 to 150,000. |
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