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store locations
| Question | Answer |
|---|---|
| central business district | is the oldest retail setting, usually located in the communities downtown area. |
| regional shopping centers | are retail locations that consist of 50 to 150 stores that typically attract customers who live or work within a 5-to 10 mile range, often containing two or three anchor stores. |
| community shopping center | is a retail location that typically has one primary store (usually a department store branch) and often 20 to 40 smaller outlets, serving a population of consumers who are within a 5-to 10 minute drive. |
| strip mall | is a retail location that consist of a cluster of neighborhood stores to serve people who are within a 5-to 10 minute drive. |
| power center | is a retail location that consistes of a huge shopping strip with multiple anchor (or national) stores. |
| shopper marketing | is a use of displays, coupons, product samples, and other brand communication to influence shipping behavior in shores |
| category management | managing the assortment of merchandise in which a manager is assigned the responsibility for selecting products that consumer in a market segment might view as substitute for each other, with the objective of maximizing sales and profits in the category. |