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MKTG 250

Chapter 20

QuestionAnswer
digital technology that facilitates the creation and sharing of user-generated content—text, photos, video, and animation (games)—through virtual communities and networks. social media
Where users interact with each other social network
the practice of focusing on the identification and recruitment of influencers to advocate a company’s products, services, and brands rather than focusing exclusively on prospective buyers. influencer marketing
What are the 7 prominent social medias? facebook, insta, x, youtube, pinterest, TT, and Linkedin
Which social media has likes, learners use passions and let them guide content? facebook
Which social media uses filters? insta
Which social media doesn't have a marketplace? x
Which social media has video sharing? youtube
Which social media has pinboard style? Pinterest
How to place an advertisement on Tik Tok? 1. choose marketing 2. select target market 3. set budget 4. create ad 5. go live 6. manage ad using analytics
Which social media is the network one? linkedin
that portion of a company’s integrated marketing communications effort designed to create and deliver compelling online media content that attracts viewer attention and encourages readers to share it with their social network. social media marketing program
is the degree and depth of brand-focused interactions a customer chooses to perform online with their social network customer engagement
CPA cost per action
CPM cost per thousand
CPC cost per click
small, downloadable software programs that can run on smartphones and tablet devices. Also called mobile apps or applications. APPs
Created by: ljbudde
 

 



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