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MKTG 250
Chapter 17
| Question | Answer |
|---|---|
| is the two-way buyer–seller electronic communication in which the buyer controls the kind and amount of information received from the seller. | interactive marketing |
| an interactive, Internet-enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes (or components), prices, and delivery options. | choice board |
| a process that automatically groups people with similar buying intentions, preferences, and behaviors and predicts future purchases. | collaborative filtering |
| What is it called when you can order what you want? (M&Ms) | personalization |
| the solicitation of a consumer’s consent (called “opt-in”) to receive e-mail and advertising based on personal data supplied by the consumer. | permission marketing |
| What is the 7 c's of the website design? | permission marketing |
| What is appeal and functional look | context |
| What is all digital information on the website? | content |
| What is the ability of the site to be modified? | customization |
| What is linkage between other sites? | connection |
| What is dialogue between the sit and consumer? | communication |
| What is user to user communication? | community |
| What is conduct sales transaction?q | commerce |
| are the subsegment of all Internet users who employ this technology to research products and services and make purchases. | online consumer |
| What are the 6 reasons that people shop and buy online? | convenience, choice, customization, communication, cost, and control |
| a view that customers will abandon their efforts to enter and navigate a website if download time exceeds eight seconds. | eight second rule |
| the practice of not only customizing a product or service but also personalizing the marketing and overall shopping and buying interaction for each customer. | customerization |
| uses information provided by cookies for directing online advertising from marketers to those online shoppers whose behavioral profiles suggest they would be interested in such advertising. | behavior targeting |
| the practice of changing prices for products and services in real time in response to supply and demand conditions. | dynamic pricing |
| is a consumer who shops online but buys offline, or shops offline but buys online. | cross channel consumer |
| is the use of social networks for browsing and buying. | social commerce |
| involves the payment of a fee to have products and services delivered on a recurring schedule. | subscription commerce |
| the practice of examining products in a store and then buying them online for a cheaper price. | showrooming |
| the practice of examining product online and they buying them in a store. | webrooming |
| are computer files that a marketer can download onto the computer and mobile phone of an online shopper who visits the marketer’s website. | cookies |
Created by:
ljbudde