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Kundenperspektive

QuestionAnswer
Customer lifetime value Voraussichtliche produzentenrente die U über die volle Lebensdauer erwirtschaften kann
Expressive Value Emotionaler Wert ( Faktoren sind subjektiv und ändern sich ständig
4 P‘s Produkt,Place , Promotion, Price
À la carte pricing Man kann einzelne Leistungen selbst kaufen
Marktpenetration Zuerst niedrig dann Erhöhung
Abschöpfungstrategie Zuerst hoch dann niedrig
Drip pricing Показывает низкую потом + сборы комиссии доп услуги
Customer-Journey Analyse 1Awareness 2 Trigger 3 Consuderation 4 Purchase (Kaufentscheidung) 5 after sales phase
Conversion rate Эффективность продаж ,клики сами по себе ничего не значат
Created by: Sofia Zubenko
 

 



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