a digital technology that facilitates the creation and sharing of user-generated content—text, photos, video, and animation (games)—through virtual communities and networks.

A single social media site with millions of users interacting with each other, like Instagram, Facebook, Pinterest, TikTok, X, and LinkedIn

is the practice of focusing on the identification and recruitment of influencers to advocate a company’s products, services, and brands rather than focusing exclusively on prospective buyers.

is the use of social network services and websites by consumers to share their latest purchases, deals, coupons, product reviews, want lists, and other shopping finds with friends and contacts

is a website where users may create a personal profile, add other users as friends, and exchange comments, photos, videos, and “likes” with them.

is a social networking service that allows users to upload photos and videos that can be edited with filters, organized with tags and location information, and shared publicly or with approved followers.

is a website that enables users to send and receive “tweets,” messages up to 280 characters long.

is a video-sharing website in which users can upload, view, and comment on videos.

is a pinboard-style photo- and content-sharing website.

is a video hosting service owned by the Chinese company ByteDance that allows users to post videos ranging in duration from 3 seconds to 10 minutes.

a business-oriented website that lets users post their professional profiles to connect to a network of businesspeople, who are also called connections

social media marketing program

is that portion of a company’s integrated marketing communications effort designed to create and deliver compelling online media content that attracts viewer attention and encourages readers to share it with their social network.

is the degree and depth of brand-focused interactions a customer chooses to perform online with their social network.

are small, downloadable software programs that can run on smartphones and tablet devices. Also called mobile apps or applications.

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chap 20

Exam 4

Question	Answer
Social media	a digital technology that facilitates the creation and sharing of user-generated content—text, photos, video, and animation (games)—through virtual communities and networks.
Social network	A single social media site with millions of users interacting with each other, like Instagram, Facebook, Pinterest, TikTok, X, and LinkedIn
Influencer marketing	is the practice of focusing on the identification and recruitment of influencers to advocate a company’s products, services, and brands rather than focusing exclusively on prospective buyers.
Social shopping	is the use of social network services and websites by consumers to share their latest purchases, deals, coupons, product reviews, want lists, and other shopping finds with friends and contacts
Facebook	is a website where users may create a personal profile, add other users as friends, and exchange comments, photos, videos, and “likes” with them.
Instagram	is a social networking service that allows users to upload photos and videos that can be edited with filters, organized with tags and location information, and shared publicly or with approved followers.
X	is a website that enables users to send and receive “tweets,” messages up to 280 characters long.
YouTube	is a video-sharing website in which users can upload, view, and comment on videos.
Pinterest	is a pinboard-style photo- and content-sharing website.
TikTok	is a video hosting service owned by the Chinese company ByteDance that allows users to post videos ranging in duration from 3 seconds to 10 minutes.
LinkedIn	a business-oriented website that lets users post their professional profiles to connect to a network of businesspeople, who are also called connections
social media marketing program	is that portion of a company’s integrated marketing communications effort designed to create and deliver compelling online media content that attracts viewer attention and encourages readers to share it with their social network.
Customer engagement	is the degree and depth of brand-focused interactions a customer chooses to perform online with their social network.
Apps	are small, downloadable software programs that can run on smartphones and tablet devices. Also called mobile apps or applications.

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