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chap 17

Exam 4

QuestionAnswer
Interactive marketing is the two-way buyer–seller electronic communication in which the buyer controls the kind and amount of information received from the seller.
choiceboard (M&MS) is an interactive, Internet-enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes (or components), prices, and delivery options.
Collaborative filtering is a process that automatically groups people with similar buying intentions, preferences, and behaviors and predicts future purchases.
Personalization is the consumer-initiated practice of generating content on a marketer’s website that is custom tailored to an individual’s specific needs and preferences.
Permission marketing is the solicitation of a consumer’s consent (called “opt- in”) to receive e-mail and advertising based on personal data supplied by the consumer.
Online consumers are the subsegment of all Internet users who employ this technology to research products and services and make purchases
Customerization is the practice of not only customizing a product or service but also personalizing the marketing and overall shopping and buying interaction for each customer.
Dynamic pricing is the practice of changing prices for products and services in real time in response to supply and demand conditions.
Cookies are computer files that a marketer can download onto the computer and mobile phone of an online shopper who visits the marketer’s website
Behavioral targeting uses information provided by cookies for directing online advertising from marketers to those online shoppers whose behavioral profiles suggest they would be interested in such advertising.
Social commerce is the use of social networks for browsing and buying.
Subscription commerce involves the payment of a fee to have products and services delivered on a recurring schedule.
cross-channel consumer is a consumer who shops online but buys offline, or shops offline but buys online
Showrooming is the practice of examining products in a store and then buying them online for a cheaper price.
Webrooming is the practice of examining product online and they buying them in a store
Created by: user-2024751
 

 



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