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Chapter 17 MKTG 250
| Question | Answer |
|---|---|
| Physical Marketplace | going in to the store to buy something |
| Digital marketplace | online shopping |
| Choiceboard | An interactive, digitally enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes (or components), prices, and delivery options. Apparatus that allow personalized products like MM's |
| Collaborative Filtering | A process that automatically groups people with similar buying intentions, preferences, and behaviors and predicts future purchases. |
| Interactive marketing | Listen and respond. he two-way buyer–seller electronic communication in which the buyer controls the kind and amount of information received from the seller |
| Individuality | Treat customers as individuals. |
| Personalization | The consumer-initiated practice of generating content on a marketer’s website that is custom-tailored to an individual’s specific needs and preferences. |
| Permission marketing | The solicitation of a consumer’s consent (called “opt-in”) to receive e-mail and advertising based on personal data supplied by the consumer. |
| Website design | Marketing and IT work together to design a website. 1. Context 2. Commerce 3. Connection 4. Communication 5. Customization 6. Community 7. Content |
| Context | appeal and functional look/overall aesthetic and vibe |
| Content | digital info on website. content = king want customers to stick on the site |
| Customization | ability of site to modify for individual customers |
| Connection | Linkage between other sites |
| Communication | Dialogue between site and consumer (customer service) |
| Community | user-to-user communications |
| Commerce | conduct sales transactions |
| Online Consumer | The subsegment of all Internet users who employ this technology to research products and services and make purchases. |
| What do people buy | 1. Items with important product information 2. Items that can be delivered digitally 3. Items that can regularly be purchased and where convenience is important (shampoo and groceries) 4. Standardized iems where price is important (flat price no matter where it is purchased) |
| Why do people buy online | 1. Convenience 2. Choice 3. Customization 4.Cost 5.Control 6. Communication |
| eight second rule | A view that customers will abandon their efforts to enter and navigate a website if download time exceeds eight seconds |
| Convenience | can visit 24/7 and eight second rule |
| Customerization | The growing practice of not only customizing a product or service but also personalizing the marketing and overall shopping and buying interaction for each customer. |
| Choice | choose product/service |
| Costomization | Interactive and individual environment. and customerisation |
| Dynamic pricing | The practice of changing prices for products and services in real time in response to supply and demand conditions. |
| Communication | e-mail notifications, requests |
| Cost | lower price online than in-store, dynamic pricing |
| Control | control how long you are there and what you buy what you spend time on |
| Cookies | Computer files that a marketer can download onto the computer and mobile phone of an online shopper who visits the marketer’s website. |
| Behavioral Targeting | Uses information provided by cookies to direct online advertising from marketers to those online shoppers whose behavioral profiles suggest they would be interested in such advertising. |
| Social commerce | The use of social networks for browsing and buying. |
| Subscription commerce | The payment of a fee to have products and services delivered on a recurring schedule. |
| Cross-channel consumer | An online consumer who shops online but buys offline, or shops offline but buys online. |
| Showrooming | The practice of examining products in a store and then buying them online for a cheaper price. |
| Webrooming | The practice of examining products online and then buying them in a store. |
| Customerization` | the practice of not only customizing a product or service but also personalizing the marketing and overall shopping and buying interaction for each customer |
| Web communities | websites that allow people to congregate online and exchange views on topics of common interest. |
| Viral Marketing | encourage consumers to share info and spread the message fast through word of mouth |
| Marketing Attribution | the practice and techniques used to credit or value a particular channel and consumer touchpoint |
| Online catergories | 1.Apparel and accessories 2. furinture and decorations 3. books and music |
Created by:
agk236