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MKTG 250
Chapter 16
| Question | Answer |
|---|---|
| consists of all activities involved in selling, renting, and providing products and services to ultimate consumers for personal, family, or household use. | retailers |
| describes how many different types of products a store carries and in what assortment. | merchandise line |
| distinguishes retail outlets based on whether independent retailers, corporate chains, or contractual systems own the outlet. | form of ownership |
| is the degree of service provided to the customer from three types of retailers: self-, limited-, and full-service. | level of service |
| What are the retail outlets that accounts for 3 million retail stores in the U.S. and is owned by individuals/ran by them also? | independent retailers |
| What are the retail outlets where multiple outlets are under common ownership and usually have similar policies across their locations? | corporate chains |
| What are the retail outlets where independent stores work together to act as a chain? | contractual systems |
| Self-service is not... | self-checkout |
| What is it when customers perform function? | self-service (Redbox - no one is there to help you) |
| What is it when something is provided some services? | limited service (Walmart and target - mainly done yourself but someone is there to help you) |
| what is provided full service to customers? | full service (Nordstrum's - someone there helping you the whole time) |
| means that the store carries a large assortment of each product item | depth of product line |
| What is a retail outlet that is limited and single line stores (dicks)? | specialty outlets |
| What is something that dominates the market? | category killers (best buy, staples) |
| describes the variety of different product items a store carry | breadth of product line (Walmart) |
| consists of offering several unrelated product lines in a single store | scrambled merchandising |
| form of scrambled merchandising, which consists of a large store (more than 200,000 square feet) that offers everything in a single outlet, eliminating the need for consumers to shop at more than one location. | hypermarket |
| competition consists of competition between very dissimilar types of retail outlets that results from a scrambled merchandising policy | intertype competition |
| What are examples of nonstore retailing? | vending machines, direct selling, online retailing |
| What is personal interactions in home/office? | direct selling |
| consists of the activities related to managing the store and the merchandise in the store, which includes retail pricing, store location, retail communication, and merchandise. | retailing mix |
| consists of selling brand name merchandise at lower than regular prices. | off-price retailing |
| the oldest retail setting, usually located in the community’s downtown area. | central business district |
| retail locations that consist of 50 to 150 stores that typically attract customers who live or work within a 5- to 10-mile range, often containing two or three anchor stores. | regional shopping center |
| a retail location that typically has one primary store (usually a department store branch) and often 20 to 40 smaller outlets, serving a population of consumers who are within a 10- to 20-minute drive. | community shopping center |
| a retail location that consists of a cluster of neighborhood stores to serve people who are within a 5- to 10-minute drive. | strip mall |
| a retail location that consists of a huge shopping strip with multiple anchor (or national) stores | power center |
| are retailers that utilize and integrate a combination of traditional store formats and nonstore formats such as catalogs, TV home shopping, and online retailing | multichannel retailers |
| the use of displays, coupons, product samples, and other brand communications to influence shopping behavior in a store. | shopper marketing |
| is an approach to managing the assortment of merchandise in which a manager is assigned the responsibility for selecting all products that consumers in a market segment might view as substitutes for each other | category management |
Created by:
ljbudde