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chap 16

exam 4

QuestionAnswer
retailing consists of all activities involved in selling, renting, and providing products and services to ultimate consumers for personal, family, or household use.
Form of ownership distinguishes retail outlets based on whether independent retailers, corporate chains, or contractual systems own the outlet.
Level of service the degree of service provided to the customer from three types of retailers: self-, limited-, and full-service.
merchandise line describes how many different types of products a store carries and in what assortment.
Depth of product line means that the store carries a large assortment of each product item.
Breadth of product line describes the variety of different product items a store carries
Scrambled merchandising consists of offering several unrelated product lines in a single store.
hypermarket is a form of scrambled merchandising, which consists of a large store (more than 200,000 square feet) that offers everything in a single outlet, eliminating the need for consumers to shop at more than one location.
Intertype competition consists of competition between very dissimilar types of retail outlets that results from a scrambled merchandising policy
retailing mix consists of the activities related to managing the store and the merchandise in the store, which includes retail pricing, store location, retail communication, and merchandise.
Off-price retailing consists of selling brand name merchandise at lower than regular prices.
central business district is the oldest retail setting, usually located in the community’s downtown area
Regional shopping centers are retail locations that consist of 50 to 150 stores that typically attract customers who live or work within a 5- to 10-mile range, often containing two or three anchor stores.
community shopping center is a retail location that typically has one primary store (usually a department store branch) and often 20 to 40 smaller outlets, serving a population of consumers who are within a 10- to 20-minute drive.
strip mall is a retail location that consists of a cluster of neighborhood stores to serve people who are within a 5- to 10- minute drive.
power center is a retail location that consists of a huge shopping strip with multiple anchor (or national) stores.
Multichannel retailers are retailers that utilize and integrate a combination of traditional store formats and nonstore formats such as catalogs, TV home shopping, and online retailing
Shopper marketing is the use of displays, coupons, product samples, and other brand communications to influence shopping behavior in a store.
Category management is an approach to managing the assortment of merchandise in which a manager is assigned the responsibility for selecting all products that consumers in a market segment might view as substitutes for each other, with the objective of maximizing sales and
Created by: user-2024751
 

 



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