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college sports
vocab
| Term | Definition |
|---|---|
| national collegiate athletic association (NCAA) | a member-led, non-profit organization that regulates student-athletes from over 1,200 institutions, conferences, and individuals in the US and Canada |
| market segmentation | the strategic process of dividing a broad target market into smaller, distinct groups of consumers who share similar characteristics, needs, or behaviors |
| geographic segmentation | a marketing strategy that divides a target audience based on where they live, work, or shop, ranging from countries and regions to specific zip codes |
| demographic segmentation | divides a broad target market into smaller, manageable groups based on shared objective characteristics like age, income, gender, education, and family status |
| psychographics | qualitative data defining consumers by psychological traits like attitudes, values, interests, and lifestyles |
| product usage | the quantitative measurement and analysis of how users interact with a product |
| benefits derived | refers to the advantages, gains, or positive outcomes obtained from a specific source, action, or policy |
| sponsorships | mutually beneficial partnerships where businesses provide cash, products, or services to organizations (nonprofits, events, creators) in exchange for brand exposure, marketing benefits, and audience access |
| license | a strategic partnership where a brand owner (licensor) allows another party (licensee) to use their intellectual property—trademarks, logos, or designs—on goods or services for a fee or royalty |
| conference | promoting events to boost attendance, engagement, and brand awareness through targeted strategies like email campaigns, social media, and speaker promotion |
| amateure athlete | a person who competes in sports primarily for passion, fitness, or recreation rather than for financial remuneration |
| blue-chip athletes | elite, highly sought-after high school prospects, usually rated 4 or 5 stars, considered "can't-miss" talents |
| brand | a unique name, design, symbol, or feature—such as a logo or slogan—that identifies a product, service, or company and distinguishes it from competitors |
| fringe benefits | non-wage compensation provided to employees in addition to their normal salary |
| licensed brand | brand name, logo, or intellectual property that a company (licensor) permits another business (licensee) to use on products, services, or marketing in exchange for royalties |
Created by:
Cfote27