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AHPD - 2
| Question | Answer |
|---|---|
| Internal Philosophy | creativity working from within, expressing an internal idea or personal philosophy |
| External realities | creativity driven by external realities acting as the creatives impetus |
| Divergent Thinking | moves away from the accepted traditional ways to generate possibilities |
| Convergent Thinking | focuses on the most efficient and effective way to approach a problem |
| J.P. Guilford | 1950's psychologist that categorized two major engines of thought |
| Defer judgement | avoid judging ideas as either bad or good |
| Combine & Build | use an idea as springboard. build, combine, improve |
| Go for quantity | take time and use massive list of options |
| Seek wild ideas | get outside the box to discover the extraordinary |
| Be deliberate | avoid snap decisions or judgement |
| Check objectives | verify choices against your original goals to stay on track |
| Improve ideas | take the time to hone and strengthen concepts |
| Consider Novelty | dont dismiss original ideas. tailor, rework, or tame them |
| Be Affirmative | judge for the purpose of improving, rather than eliminating |
| Inspiration | the spark that ignites idea generation |
| Ideation | generating a wide range of ideas, brainstorming, and experimenting |
| Incubation | allowing time for reflection and deeper contemplation of selected ideas |
| Implementation | executive and bringing the final concept to life |
| Creativity | is not a straight line; it is a rythmic cycle of opening up to possibilities, and closing down to make decisions |
| Ned Herrman | in the 1970's, he created the Whole Brain Framework |
| Whole Brain Framework | posting that there are Four Quadrants of Thought |
| The Analyst | quadrant of thought that is logical, fact-based, quantitative |
| The Ideator | quadrant of thought that is holistic, intuitive, and imaginative |
| The Implementor | quadrant of thought that is organized, sequential, and detailed |
| The connector | quadrant of thought that is interpersonal, emotional, and empathetic |
| The connector | finds objectives based on people's hopes and dreams |
| The ideator | highly critical in early stages to create interesting objectives |
| The Analyst | screens options and chooses the best one |
| The implementor | produces and launches effectively and efficiently |
| Whole brained | Consistently successful creatives are ___. They can adapt the appropriate persona depending on the phase of the project |