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marketing test 2
| Question | Answer |
|---|---|
| 4 Es of Social Media | Excite, Educate, Experience, Engage |
| Excite | Create buzz and enthusiasm around your brand |
| Educate | Provide useful, informative content to your audience |
| Experience | Give users an immersive brand interaction |
| Engage | Foster ongoing participation and conversation |
| Categories of Social Media | Social Network Sites, Vlogs & Blogs (microblog, professional, corporate, personal) |
| Social Network Sites | A category of social media (e.g., Facebook, Instagram) |
| Microblog | Short-form blog type (e.g., Twitter/X) |
| Professional Blog | Industry or career-focused blog |
| Corporate Blog | Blog run by a company for branding/marketing |
| Personal Blog | Blog run by an individual sharing personal content |
| Wheel of Engagement | Information, Connected, Network, Dynamic, Timeliness |
| Information Effect | Driving engagement by sharing knowledge |
| Connected Effect | Building relationships between users |
| Network Effect | Growing reach through connections |
| Dynamic Effect | Keeping content fresh and interactive |
| Timeliness Effect | Posting content at the right moment |
| 7 Motivations for Mobile/SM Usage | Me Time, Socialize, Shop, Accomplish, Prepare, Discover, Self-Express |
| Me Time | Using apps for personal relaxation |
| Socialize | Connecting with others |
| Shop | Browsing or buying products |
| Accomplish | Completing tasks or goals |
| Prepare | Planning ahead |
| Discover | Finding new content or information |
| Self-Express | Sharing opinions or creativity |
| App Pricing Models | Ad-Supported, Freemium, Paid, Paid with In-App Purchases |
| Ad-Supported Apps | Free to download; generate revenue through in-app advertisements |
| Freemium Apps | Most popular model; free app with optional in-app purchases |
| Paid Apps | Require an upfront charge to download |
| Paid Apps with In-App Purchases | Cost money to download AND charge for additional in-app content |
| Listen-Analyze-Do (LAD) Framework | Listen → monitor sentiment; Analyze → examine metrics; Do → build strategy |
| Sentiment Analysis | Tracking what people say online about your company; measures attitudes and preferences |
| Hits | Total number of requests made to a website |
| Page Views | Number of pages viewed on a website |
| Bounce Rate | Percentage of visitors who leave without interacting |
| Click Path | Sequence of pages a user visits after landing on your site |
| Conversions | Desired actions completed by users (e.g., purchases, sign-ups) |
| Keyword Analysis | Determining which search terms users use to find your product/service |
| CPC | Cost Per Click — amount paid each time a user clicks an ad |
| CPM | Cost Per Thousand Impressions — cost per 1,000 ad views |
| CAC | Customer Acquisition Cost — total cost to acquire a new customer |
| CPI | Cost Per Install — cost each time a user installs an app |
| Reach | Total number of unique users exposed to your content |
| Analytics Tools | Google Analytics, Hootsuite, Facebook Insights |
| Social Media Strategy Steps | Identify goals → ID target market → Develop campaign → Budget → Monitor & adjust |
| SM Strategy Step 1 | Identify strategy and goals |
| SM Strategy Step 2 | Identify target market |
| SM Strategy Step 3 | Develop campaign — experiment and engage |
| SM Strategy Step 4 | Develop a budget |
| SM Strategy Step 5 | Monitor key metrics and adjust accordingly |
Created by:
khondakerr