an organized course of action to achieve a goal.an organized course of action to achieve a goal.

a combination of marketing methods including advertising, sales, public relations and direct marketing to achieve a specific marketing goal.

an industry used to call the attention of the public to something, typically a product or service.

a unique, high-end consumer good or specialized component characterized by brand loyalty, limited availability, and high price, for which buyers exert significant effort to purchase.

a form of public relations that provides news or information in the media.

to provide an official statement about a topic from the primary source.

a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

having or reflecting superior quality or value.

a partial refund of the cost of an item.

a lottery in which the prize consists of the money paid by the participants. drawing, lottery. Players buy (or are given) chances and prizes are distributed by casting lots.

benchmarks or tools which helps business to make comparisons that helps to determine its position within the industry and evaluate financial performance of the business.

Cooperative advertising

when multiple brands collaborate together to form a mutually beneficial promotion.

is an independent service company that develops and places advertisements in various media platforms on behalf of their clients, who are seeking to promote their goods and services to potential customers.

an advance or preliminary testing or trial, as of a new product.

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Chapter 12 vocab

Question	Answer
Campaign	an organized course of action to achieve a goal.an organized course of action to achieve a goal.
Promotional mix	a combination of marketing methods including advertising, sales, public relations and direct marketing to achieve a specific marketing goal.
Advertising	an industry used to call the attention of the public to something, typically a product or service.
Specialty Item	a unique, high-end consumer good or specialized component characterized by brand loyalty, limited availability, and high price, for which buyers exert significant effort to purchase.
Publicity	a form of public relations that provides news or information in the media.
News Release	to provide an official statement about a topic from the primary source.
Public Relations	a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
Premium	having or reflecting superior quality or value.
Rebate	a partial refund of the cost of an item.
Sweepstakes	a lottery in which the prize consists of the money paid by the participants. drawing, lottery. Players buy (or are given) chances and prizes are distributed by casting lots.
Industry Average	benchmarks or tools which helps business to make comparisons that helps to determine its position within the industry and evaluate financial performance of the business.
Cooperative advertising	when multiple brands collaborate together to form a mutually beneficial promotion.
Advertising Agency	is an independent service company that develops and places advertisements in various media platforms on behalf of their clients, who are seeking to promote their goods and services to potential customers.
Consumer Pretest	an advance or preliminary testing or trial, as of a new product.

Created by: mood.londyn

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