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DAY 12
| Term | Definition |
|---|---|
| In saturated environments, brand becomes a [[người ủy nhiệm]] for trust. | proxy |
| In the lifecycle of industries, maturity represents a phase characterized not by stagnation, but by structural [[sự cân bằng]]. | equilibrium |
| Over time, products and services tend to [[hội tụ]]. | converge |
| Organizations that develop deep understanding of customer needs—both explicit and [[tiềm ẩn]]—gain strategic insight that transcends transactional exchange. | latent |
| Creating competitive advantage in mature markets is [[bản chất]] more complex than in emerging ones. | inherently |
| In such contexts, traditional sources of differentiation—such as product specifications or minor innovations—lose their [[hiệu lực]]. | potency |
| By tailoring offerings and pricing structures to distinct [[phân đoạn]], organizations avoid the trap of uniform pricing that benefits no one sustainably. | segments |
| Markets once fueled by expansion begin to operate under conditions of [[độ bão hòa]], where gains are often achieved not through the creation of new demand, but through the reallocation of existing demand among competitors. | saturation |
| Price competition, if unmanaged, leads to [[thương mại hóa]] and margin erosion. | commoditization |
| It requires ongoing [[sự định cỡ]]. | calibration |
Created by:
28- Sam -CR302