1. National Collegiate Athletic Association

a non-profit organization that governs intercollegiate athletics for over 1,100 colleges, universities, and conferences in the U.S. and Canada

the process of dividing a broad target market into smaller, more manageable groups of consumers who share similar characteristics

geographic segmentation

a marketing strategy that divides a target market based on where customers live or work, such as by country, region, city, climate, or population

relating to the structure of populations and the different groups within them.

division into separate parts or sections.

the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research

the quantitative measurement and analysis of how customers interact with a software product or service

the specific advantages, gains, profits, or improvements acquired by an individual, group, or entity as a result of a particular action

financial support received from a sponsor

A license is a formal, usually written authorization, permission, or permit granted by an authority to an individual or entity to own

a dessert pear of a firm-fleshed variety.

An amateur athlete is a person who competes in sports for personal satisfaction, pleasure, or physical, mental, or social benefits rather than for monetary gain.

12. Blue-chip athletes

elite high school or collegiate sports prospects highly targeted by top-tier college teams or professional franchises

A brand is a comprehensive set of intangible assets—including a name, logo, design, reputation, and emotional promise—that identifies a company, product, or service and distinguishes it from competitors

forms of compensation—including property, services, cash, or perks—provided by employers to employees in addition to their regular salary

A licensed brand is a brand name, logo, character, or other intellectual property (IP) that the owner (licensor) allows another party (licensee) to use on their products or services for an agreed period

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college & amateur

Term	Definition
1. National Collegiate Athletic Association	a non-profit organization that governs intercollegiate athletics for over 1,100 colleges, universities, and conferences in the U.S. and Canada
market segmentation	the process of dividing a broad target market into smaller, more manageable groups of consumers who share similar characteristics
geographic segmentation	a marketing strategy that divides a target market based on where customers live or work, such as by country, region, city, climate, or population
demographic	relating to the structure of populations and the different groups within them.
segmentation	division into separate parts or sections.
psychographics	the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research
product usage	the quantitative measurement and analysis of how customers interact with a software product or service
Benefits Derived	the specific advantages, gains, profits, or improvements acquired by an individual, group, or entity as a result of a particular action
sponsorships	financial support received from a sponsor
9. License	A license is a formal, usually written authorization, permission, or permit granted by an authority to an individual or entity to own
10. Conference	a dessert pear of a firm-fleshed variety.
11. Amateur Athlete	An amateur athlete is a person who competes in sports for personal satisfaction, pleasure, or physical, mental, or social benefits rather than for monetary gain.
12. Blue-chip athletes	elite high school or collegiate sports prospects highly targeted by top-tier college teams or professional franchises
13. Brand	A brand is a comprehensive set of intangible assets—including a name, logo, design, reputation, and emotional promise—that identifies a company, product, or service and distinguishes it from competitors
14. Fringe benefits	forms of compensation—including property, services, cash, or perks—provided by employers to employees in addition to their regular salary
15. Licensed brand	A licensed brand is a brand name, logo, character, or other intellectual property (IP) that the owner (licensor) allows another party (licensee) to use on their products or services for an agreed period

Created by: acarter29

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