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Google Analytics

TermDefinition
Session A group of user interactions with your website that take place within a given time frame.
User A person who visits your website and is identified by a unique browser or device.
Pageview A single instance of a page being loaded or reloaded in a browser.
Bounce Rate The percentage of sessions in which users leave the site after viewing only one page.
Engagement Rate The percentage of sessions where users interact meaningfully (scroll, click, stay longer, etc.).
Traffic Source The origin of your website visitors (e.g., Google Search, social media, direct).
Acquisition Reports showing how users arrive at your website.
Behavior Reports showing what users do on your website (pages visited, time spent, actions taken).
Conversion A completed action that is valuable to your business (purchase, sign‑up, form submission).
Goal A specific action you track as a conversion (e.g., newsletter signup).
Event A user interaction tracked independently from a pageview (clicks, downloads, video plays).
UTM Parameters Tags added to URLs to track the performance of campaigns in Google Analytics.
Audience A group of users with shared characteristics (location, device, behavior).
Real‑Time Report A dashboard showing what is happening on your website at this exact moment.
Landing Page The first page a user sees when they enter your website.
Created by: user-2034590
 

 



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