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Hospitality Ch 2
| Term | Definition |
|---|---|
| Service | Activity done for another person |
| Customer Service | total customer experience |
| Customer | Someone who purchases a product or service |
| Guest | Someone who purchases a product or service |
| Empathy | ability to put yourself in someones shoes |
| customer satisfaction | positive feelings customers have about a business |
| Quality service | service that meets or exceeds expectations |
| Consistent Quality Service | providing same good service every time |
| Service encounter | interaction between customer and staff |
| Word of mouth publicity | Conversations about a business |
| Front of the house | part of business guests see |
| back of the house | part of business guests don't see |
| front of house employees | employees who interact with customers |
| back of house employees | employees who don't interact with guests |
| customer focused employee | employee that can anticipate customer needs |
| critical moment | time when customer experience makes a big impact on customer satisfaction |
| customer service plan | plan designed to help staff provide a quality experience |