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BA S1
| Question | Answer |
|---|---|
| Which is NOT a challenge of business analytics? Competition Internet access Customers Environment | Internet access |
| Business intelligence focuses on "what happened" in the past. True False | True |
| _____ is the process of transforming data into actionable insights. | Business analytics |
| Secret to successful analytics: Right data, right tools, right people, right questions Only big data Ignoring metrics Guessing outcomes | Right data, right tools, right people, right questions |
| Example of analytics in sports: Selling tickets Sponsoring events Tracking player performance Broadcasting games | Tracking player performance |
| Business Intelligence (BI) primarily focuses on: Predicting future trends Implementing AI systems Offering actionable recommendations Collecting and summarizing data | Collecting and summarizing data |
| Shopee using customer data to decide on discounts is an example of: Business intelligence Predictive modeling Descriptive analytics Business analytics | Business analytics |
| Netflix recommending shows based on your viewing history is an example of: Business intelligence Prescriptive analytics Descriptive analytics Predictive analytics | Predictive analytics |
| Analytics is always practical, even without data. True False | False |
| _____ analytics explains why something happened. | Diagnostic analytics |
| Analytics is not practical when: Customer feedback is available Historical records exist There's no data Variables can be measured | There's no data |
| _____ analytics predicts future outcomes based on historical data. | Predictive analytics |
| Prescriptive analytics only describes past events. True False | False |
| _____ is a key performance indicator used to measure success. | Metric |
| Which of the following is a common application of analytics? Product recommendation Traffic pattern analysis Weather forecast All of the above | All of the above |
| Environment challenge in analytics refers to: Changing regulations, economy, or tech Natural disasters Pollution control Waste management | Changing regulations, economy, or tech |
| Example of analytics in healthcare: Printing medical form Scheduling patient appointments Predicting patient treatment outcomes Cleaning hospital rooms | Predicting patient treatment outcomes |
| Analytics is useful in government decision-making True False | True |
| Which type of analytics answers "why did it happen?" Prescriptive Predictive Descriptive Diagnostic | Diagnostic |
| When variables cannot be measured, analytics Can still predict precisely Works normally Becomes more accurate Becomes difficult or impractical | Becomes difficult or impractical |
| Offering a special discount to prevent customer churn is an example of Descriptive analytics Prescriptive analytics Diagnostic analytics Predictive analytics | Prescriptive analytics |
| Analytics is not practical when there's no | Data |
| Secret to analytics success includes right data, tools, people, and | Questions |
| Netflix does not use analytics to recommend shows. True False | False |
| “Searching for the truth” in analytics culture: Prioritizing hierarchy over evidence Accepting historical practices Using data to find what really drives business Making decisions based on anecdotes | Using data to find what really drives business |
| Which pillar ensures insights are transformed into intelligence? Distributed knowledge Execution and measurement Business challenges Insight | Execution and measurement |
| Only executives need to understand analytics in a company True False | False |
| Prescriptive analytics recommends the best course of action True False | True |
| Change management is critical to reinforce analytics adoption True False | True |
| SSOT ensures that Only managers can access data Everyone has the same version of data Data is stored separately Analytics tools are not needed | Everyone has the same version of data |
| Purpose of DELTA model: Assess analytical capability of an organization Assign tasks randomly Increase sales automatically Create dashboards only | Assess analytical capability of an organization |
| KPI to measure revenue growth from existing customers Website traffic Wallet share Number of meetings Employee satisfaction | Wallet share |
| Descriptive analytics answers What should we do? What will happen? How can we innovate? What happened? | What happened? |
| First step in analytics lifecycle Assets Define Select Implement | Define |
| Outside-In Thinking focuses on Department budgets Individual performance Competitor and industry trends Internal workflows | Competitor and industry trends |
| Driver for analytics implementation Visualization tools Cloud storage Data quality Strategy and commitment | Strategy and commitment |
| Business analytics should be linked to KPIs True False | True |
| Analytics culture values Seniority over evidence Quick decisions without data Both positive and negative results Only positive results | Both positive and negative results |
| Commitment from functional groups ensures Less accountability Increased bureaucracy Adequate resources and support Data silos | Adequate resources and support |
| Analytics culture can exist without collaboration True False | False |
| Analytics insights must be actionable True False | True |
| Example of prescriptive analytics Recommending which promotion will increase sales Calculating average order size Predicting customer churn Showing past sales trends | Recommending which promotion will increase sales |
| Company fails in analytics implementation due to Strong executive sponsorship Too much data Skilled employees Lack of clear implementation strategy | Lack of clear implementation strategy |
| Human capital skills enable analytics success False True | True |
| KPI to measure customer retention Conversion rate Percentage of repeat customers Average order size Employee satisfaction | Percentage of repeat customers |
| Inside-Out Thinking focuses on Competitor trends Customer opinions Industry benchmarks Internal business processes and decisions | Internal business processes and decisions |