Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
MMA PUB: FA5 - FA6
MultiMedia and HyperMedia & Digital Publishing
| Question | Answer |
|---|---|
| T/F The user or participant in an interactive multimedia application changes their role—for the viewer becomes an active participant | TRUE |
| T/F Hypermedia transcends hypertext, the word suggesting that more than just text is capable of being hyperlinked which files? | TRUE |
| T/F Diverse types of interlinked, nonlinearly accessed media forms are called hyperlink | FALSE (HYPERLINK= CLICKABLE LINK & HYPERMEDIA = NONLINEAR) |
| T/F Inspired by Bushs essay, a visionary IT engineer named Tim Berners-Lee using these terms in his work and finally published them in his 1965 article, “Complex Information Processing: A File Structure for the Complex, the Changing and the Indeterminate. | FALSE (Ted Nelson) |
| T/F The more common term hypertext is closely related to hypermedia, with the bulk of the Web consisting of webpages primarily written in Hypertext Marked In Language | FALSE |
| T/F Interactive media are means of communication in which the output values depend on inputs. This means that the user is actively involved in the communication. | TRUE |
| T/F Vanner Bush’s vision effectively describes the nonsequential browsing and hyperlinking functionality that we now associate with the Web, and his prophetic essay continues to be read by computer-science students around the world. | TRUE |
| T/F The primary focus is on the user’s performances and how interface affects them. In order to assess these aspects of interaction, ergonomics will certainly touch on human psychology and systems’ limitations. | TRUE |
| These are means of communication in which the output values depend on inputs. This means that the user is actively involved in the communication. | INTERACTIVE MEDIA |
| The credit for the original concept of hyperlinks and hypermedia typically goes to the renowned 20th-century American engineer | VANNEVAR BRUSH |
| The interaction can be observed as a dialog between the user and the computer. The choice of interface style can have a profound effect on the nature of a dialog. There is a great number of common interface styles including which of the following? | COMMAND LINE |
| T/F Interactive media is referred to conceptual design of interaction, new media, interactivity, interaction between people and computers, graphical user interface, digital culture, interactive design, and virtual reality. | TRUE |
| Software archi Irakli Nadareishvili explains, “__ is the materof wich the WWW is made. Muchlike thephysical world isbuilt of intercting elementary particles (Bosons & Fermions), theweb is esentially a universe of myriad interacting hypermedia docments.” | HYPERMEDIA |
| T/F Traditionally, the purpose of an interactive system is to assist the user in achieving the goals from the application domain. | TRUE |
| T/F The term ergonomics or human factors is traditionally related to the study of interaction of physical characteristics—design of controls, physical environment in which the interaction takes place, arrangement, and the physical properties of display. | TRUE |
| T/F Inspired by Bushs essay, a visionary IT engineer, Ted Nelson began using these terms in his work and finally published them in his 1965 article, “Complex Information Processing: A File Structure for the Complex, the Changing and the Indeterminate.” | TRUE |
| T/F Tasks represent operations for manipulation of concepts within the domain. | TRUE |
| T/F It is expected that interactive multimedia systems become the next generation of electronic information systems. | TRUE |
| The more common term hypertext is closely related to hypermedia, with the bulk of the Web consisting of webpages primarily written in | HYPERTEXT MARK UP LANGUAGE (HTML) |
| As software archi____ explains, “Hypermedia is the matter of which the WWW is made. Much like the physical world is built of interacting elementary particles (Bosons&Fermions), the web is essentially a universe of myriad interacting hypermedia documents. | IRAKLI |
| T/F The interaction itself involves at least two parties—the user and the system. - | TRUE |
| “Mother of All Demos” of Dec 9, 1968 computer engineer _____demonstratd working PC system feat. all the trapings ofwhatwe expct in personal PC todayincluding navigational mouse,graphical user interface (GUI) multiple app windows&clickable hypertext links | DOUGLAS ENGELBART |
| T/F It wasn’t until nearly two decades later, in 1963, that the actual words “hypertext” and “hypermedia” appear to have first been coined | TRUE |
| T/F Interactive MMA allows the user to control, combine,manipulate variety of media types,LIKE text, computer graphics, audio and video materials, as well as animation. Interactive multimedia integrates computer, storage, data, phone, TV, etc. | TRUE |
| T/F Domain defines the area of expertise and knowledge in real-world activities. The domain consists of concepts, which emphasize its important aspects. | TRUE |
| Diverse types of interlinked, nonlinearly accessed media forms are called | HYPERMEDIA |
| T/F The interactive media still has the same purpose, but entries or inputs made by user create the interaction and some interesting options when it comes to the output of the system. | TRUE |
| In essence, then, hypermedia is just another name for everything that we see, hear, and interact with on the Web. But since the early 1990s, the general concept of hypermedia has been largely superseded in popular usage by this term | INTERACTIVE MULTIMEDIA |
| T/F In a digital publishing environment, one should not forget about video content. Currently, it’s the most engaging content out there. Interactive charts, graphs, overlays, and popups are excellent too if you want to engage your audience further. | TRUE |
| T/F Retailing and eCommerce is a business model aimed at consumers that combines a willingness for purchasing products and reading product-related content | TRUE |
| It is a business model focused on users that want to access exclusive editorial packages through a membership subscription | MEMBERSHIP |
| T/F Answering demographic and audience engagement questions is essential if you want a profitable sponsorship deal. | TRUE |
| T/F Website KPIs can be used to measure your digital publishing goal though the following: Total reach, visit duration, ad clicks, scroll depths and length, average reading time, the average cost per acquiring a subscriber. | TRUE |
| T/F It includes the digital publication of e-books, EPUBs, digital magazines, and the development of digital libraries and catalogues | DIGITAL PUBLISHING |
| T/F Originally, publishing was done in the form of books, whether as papyrus scrolls or bound in covers. Publishing continued in this form until paper was taken out of the equation and replaced by digital files placed online. | TRUE |
| It is a business model aimed at advertisers that need to distribute branding messages to relevant audiences. | PROGRAMMATIC ADVERTISING |
| T/F The consumer may read the published content on a website, in an application on a tablet device, or in a PDF on a computer. In some cases the reader may print the content using a consumer-grade ink-jet or laser printer or via a print on demand system. | TRUE |
| T/F Because of the mainstream adoption of digital media and smartphone technology, online revenue opportunities continue to rise for digital publishers. This expansion means that the overall digital ad budgets will continue to grow | TRUE |
| T/F Undoubtedly, most people read magazines online. The subscription-based trend is emerging and will continue to do so. Large brands such as Quartz have launched membership programs to strengthen the relationship with the readers. | TRUE |
| electronic publishingprocess follows traditional publishing process butdifers fromtraditionalpublishing in2ways: it does not include using an offsetprinting presto print final prod&It avoidsdistribution ofphysical product. Bcs content is electronic, it di | TRUE |
| T/F We use media to communicate. The communication itself is performed via newspaper, book, magazine, document, image, or video. Whatever the medium, digital media is used to broadcast messages | TRUE |
| T/F Paid Content and Subscription is a business model directed towards the readers that value relevant and high-quality content, and are willing to pay a recurring subscription to get it. | TRUE |
| T/F The readers should know when they move from one type of content to another. It should be visually emphasized through the layout and the brand elements of your site, coupled with a seamless reading experience | TRUE |
| T/F Branded Content is intended for advertisers that want to create branded content pieces for their target audiences | TRUE |
| T/F For each of your goals, you’re going to need specific Key Performance Indicators (KPIs) that need to be monitored and assessed. | TRUE |
| T/F Memberships is a business model focused on users that want to access exclusive editorial packages through a membership subscription. | TRUE |
| T.F Digital publishing includes the digital publication of e-books, EPUBs, digital magazines, and the development of digital libraries and catalogues | TRUE |
| Demographics are crucial if you want to monetize your digital publishing website through display advertising, sponsorships, or subscriptions. | TRUE |
| T/F Digital publishing is the equivalent of having your magazine on physical newsstands. People can open your website, come across one of your articles on social media, or locate you through search engines | TRUE |
| T/F Brand Awareness KPIs can be used to measure your digital publishing goal though the following: Number of unique web visitors, social shares, and CTRs from social and search engines. | TRUE |
| T/F Less and less companies outsource their content to publishers that have specialized in content production and distribution, programmatic ads, and have formed relationships with influencers that can increase brand awareness | TRUE |
| T/F Digital publishing is not limited only to articles. There are various types of publishable content, from articles to videos, ebooks, podcasts, and infographics. You’ll get to choose the media that works the best for your brand. | TRUE |
| T/F With the attention span of the readers in decline, it’s now more important than ever before for publishers to combine short videos with their articles. | TRUE |
| T/F Lead Generation KPIS can be used to measure your digital publishing goal though the following: Number of subscribers, number of social media followers, number of conversions, number of completed website forms | TRUE |
| T/F Lead Generation KPIS can be used to measure your digital publishing goal though the following: Total reach, visit duration, ad clicks, scroll depths and length, average reading time, the average cost per acquiring a subscriber. | FALSE |
| This KPI can be used to measure your digital publishing goal though the following: Number of unique web visitors, social shares, and CTRs from social and search engines | BRAND AWARENESS KPI |
| T/F Digital publishing has become common in scientific publishing where it has been argued that peer-reviewed scientific journals are in the process of being replaced by digital publishing. | TRUE |
| T/F Electronic publishing is increasingly popular in works of fiction as well as with scientific articles | TRUE |
| It is a business model aimed at consumers that combines a willingness for purchasing products and reading product-related content. | RETAILING AND ECOMECE |
| The electronic publishing process follows a traditional publishing process but differs from traditional publishing in which way: | it does not include using an offset printing press to print the final product |
| T/F More and more companies outsource their content to publishers that have specialized in content production and distribution, programmatic ads, and have formed relationships with influencers that can increase brand awareness. | TRUE |
| T/F Having clear goals and vision for your media business will help you make the right decisions about your content, website design, and revenue models | TRUE |
| It is a business model directed towards the readers that value relevant and high-quality content, and are willing to pay a recurring subscription to get it. | PAID CONTENT AND SUBSCRIPTION |
| T/F During your digital publishing work, if you want to partner up with big brands and advertisers, you can expect that they’ll ask you about your main objectives as a company | TRUE |
| T/F Brand Awareness KPIs can be used to measure your digital publishing goal though the following: Number of subscribers, number of social media followers, number of conversions, number of completed website forms. | FALSE |
| Another way that digital publishers can collect information about their audience is by monitoring web analytics. Which is the most important website metrics that digital publishers should evaluate? | ALL OF THE ABOVE (Audience Segments, Audience Characteristics, Custom Dimensions, Landing and Exit Pages, All of the choices, User Behavior ) |
| T/F As a digital publisher, you can’t increase your readership unless you know your target audience. How your readers will interact with your content will depend on their interests. | TRUE |
| T/FDigital publishing also being used in the field of test-preparation in developed as well in developing economies for student education (thus partly replacing conventional books) - for it enables content&analytics combined - for the benefit of students. | TRUE |
| Website KPIs can be used to measure your digital publishing goal though the following: Number of unique web visitors, social shares, and CTRs from social and search engines. | FALSE |
| It is intended for advertisers that want to create exclusive content pieces for their target audiences. | BRAND CONTENT |
| terms usdto descrbe the tech is dynamc&now goes by more thn 1 name. original term electronic publishing" is slowly rplacd byterms ePub&digital pub. Al 3 describesame tech, however, the term "digitalpublishing" isfrequently usd bycompanis ofring eServices. | TRUE |
| T/F Web analytics can clarify where your readers interact and spend their time on your website. If people continue to bounce from a specific page, then you should optimize that page to increase reader retention | TRUE |
Created by:
user-1901423