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MMA PUB: FA3 - FA4
Editorial and Information Design & Printing and Preparation
| Question | Answer |
|---|---|
| It may be anyone who wants to convey an intended message to one or more receivers, or information interpreters. | THE SENDER |
| T OR F Information design has come to be associated closely with graphic design and the display of information for effectiveness and function versus pure aesthetics. | TRUE |
| T OR F Popularized by the likes of Edward Tufte, Richard Saul Wurman, and their contemporaries, information design is also closely related to the field of data visualization. | TRUE |
| Legibility of Text on Screens: | USES TYPEFACE DESIGNED FOR SCREEN DISPLAY, WITH BLACK TEXT ON A WHITE OR YELLOW BG |
| Legibility of Text in Print Media | USES A COMMON TYPEFACE THAT IS CLEAR, DIRECT AND SIMPLE. FOR CONTINOUS TEXT IN A BOOK, A PAMPHLET, OR A REPORT NINE AND TWELVE PICA POINTS IS GOOD |
| T OR F Information design is data used as a storytelling tool. It’s data with a purpose. | TRUE |
| T OR F Folio can consist of several elements. | TRUE |
| T OR F Pull quotes serve as a great tool to break up big blocks of body copy and to give a more interesting look to the article. | TRUE |
| T OR FImage and image captions should work as separately. Placing image captions above the images is a good design | FALSE |
| It sets the tone of the article and briefly describes what can you expect from the rest of the article. Intro text should summarize the story and attract reader’s attention | INTRO |
| Every professional information designer needs to have theoretical knowledge as well as practical experience and skills. | INTRO |
| Legibility of Projected Texts | Use no more than six rows of six words in each image, set in a linear typeface, with characters large and bold enough. |
| T OR F Information design is targeted to specific audiences in specific situations to meet defined objectives. | TRUE |
| T OR F Information Design has referred to designing for newspapers, magazines, and books. These days, it could also refer to designing for online publications. | TRUE |
| T OR F Newspapers tend to put more emphasis on entertainment where magazine generally contain general news magazines only show stuff like feature articles and newspapers show information about current events. | FALSE (NEWS PAPER = CURRENT EVENT & MAGAZINE = ENTERTAINMENT) |
| T OR F In newspapers, standard news item is 250 and within a sentence you present an idea which you use the paragraph to tie those ideas or points together. | TRUE |
| T OR F Bylines should be smaller on news pages than on feature pages. Gutter credits can be few points smaller than the body copy | TRUE |
| T OR F Editorial Design’s purpose is to promote, support, and supplement a marketing program or advocacy. | TRUE |
| T OR F Charles Joseph Minard’s 1869 flow diagram of Napolean’s disastrous Russian campaign of 1812 is cited as an early form of information design (and data visualization), but the field has becme increasingly sophisticted w/ the advent of digital tech | TRUE |
| T OR F Bylines can be set in the same size as body text or it can be set few points larger. | TRUE |
| A context perspective on information design includes what? | INTERNAL OCNTEXT |
| T OR F Emphasis may be used to attract attention, direct attention and to keep attention | TRUE |
| T OR F Information design overlaps significantly with experiential and environmental graphic design, specifically in the presentation of information on signage, visual displays, interpretive graphics, and exhibitions | TRUE |
| T OR F After headline catches the attention of the reader, intro acts as a bridge between headline and body copy | TRUE |
| Humans have been creating and designing written texts for more than 5,000 years, ever since the development of cuneiform script in _____________ around 3200 B.C. | MESOPOTAMIA |
| T OR F Image captions are usually set in sans-serif type for this kind of type has better readability on image backgrounds and at smaller sizes | TRUE |
| It is the practice of presenting information in a way that makes it most accessible and easily understood by users. | INFORMATION DESIGN |
| T OR F Magazines need a clear title to involve the reader straight away. Like newspapers they also use by-line’s columns and images. | TRUE |
| Legibility of Text on Wall Charts: | Set text bold and large enough, adjusted to the reading distance. For running text, lower case letters is better than all-capital printing. |
| T OR F Data visualizations are raw data visualized in a way that permits the viewer to make their own conclusions. | TRUE |
| T OR F Information design has its origin and roots in (1) graphic design, (2) education and teaching, and in (3) architecture and engineering, or rather construction and production. | TRUE |
| T OR F Designing body copy is the first thing that you should do when you are designing the templates for the magazine. Setting right margins, columns and size of the body copy affects its readability and usability. | TRUE |
| T OR F Infology has been defined as the ‘science of verbal and visual presentation and interpretation of messages’ | TRUE |
| T OR F Editorial design has a big impact on how written information is understood. An editorial designer has many things to think about, from typography to layouts to graphics and illustrations. | TRUE |
| T OR F Editorial design is a very old art form. To really understand editorial design history, we could go as far back as the beginning of writing itself. | TRUE |
| T/F Headlines cn vary in size and the importance of the article determines headline size. I wll talk abt headline treatments in another extensive tutorial. Positioning of the headlne is also vtal and you should aim to place your headlines on top of apage. | TRUE |
| T/F The design point of view intro should be set in bigger type size than body copy but in a much smaller size than the headline. You can also make it in different type style. If you set headline in serif type, you can use sans-serif type for an intro. | TRUE |
| T/F Disclosure is a principle of Gestalt principle | FALSE |
| It is a design approach that looks to change concepts and perception to arrive at different solutions by looking for what is not immediately obvious, and solutions that may not be obtainable using traditional step-by-step logic. - | LATERAL THINKING |
| Continuation occurs because the viewer's eye will naturally follow a line or curve. | TRUE |
| Designers and owners know their product inside out. Their bias is called the Curse of Knowledge. | TRUE |
| T OR F An approach to design is the general philosophy or conceptual outline that guides, and influence choices made by the designer during the design process. | TRUE |
| T/F Coating processes can take place either during printing or as a postpress operation. | TRUE |
| It consists of color reference manuals, or books, used for selection and input, either by PMS number or by precise CMYK formulas. | PANTONE MATCHING SYSTEM |
| T/F Color Digital presses are like large four-color process (CMYK) desktop printers | TRUE |
| In the Design Stage the following tasks are addressed by the designer, EXCEPT what?: Typography, Plate Making, Graphics creation, Overall look & feel of the piec | PLATEMAKING |
| A fine hairline rules that define the amount of extra area to image outside the defined page size | BLEED MARKS |
| T/F Some designers and printers believe that digitally printed color can appear more saturated. This happens sue to lack of light absorption by the paper when ink “sinks” in as traditionally printed items. | TRUE |
| T/F The key to consistent color is to work in a well-lit room with a well-lit room with a properly calibrated monitor. | TRUE |
| T/F Collators are often integrated with other processes in a bindery so that the sheets are first collated, then bound and trimmed. | TRUE |
| T/F The printing job is not necessarily completed once it comes off the printing press. | TRUE |
| It is a highly compressed file can be generated – with optimized imagery and font embedded– to create a very close copy to the original working document. | INDESIGN TEMPLATE |
| T/F Some digital presses that use toner may produce large areas of solid colors with banding and blending problems | TRUE |
| T/F Larger quantities are likely to have a lower per-unit cost with digital printing. | FALSE |
| T/F Proofs Digital offers more accurate proofs, since you receive a sample of the final printed piece using the exact process and paper that will be used for the intended final run | TRUE |
| T/F In offset printing, cost effectiveness and bindery finishing are fully controllable in large-run jobs | TRUE |
| T/F Modern offset presses use computer-to-plate technology, increasing economy and quality | TRUE |
| It consists of color reference manuals, or books, used for selection and input, either by number or by precise CMYK formulas | PANTONE MATCHIGN SYSTEM |
| T/F In xerographic printers, such as laser printers, the image that needs to be printed is formed by selectively applying a charge to a metal cylinder called a drum. The electrical charge is used to attract toner particles. | TRUE |
| T/F In the Prepress Stage of printing the artwork is taken from its delivered state (either reflective art or digital file) all the way to the press plates | TRUE |
| T/F The long-term future of commercial printing, however, will be dominated by a digital landscape. | TRUE |
| T/F Digital presses reproduce documents through a process of toner-based electro-photography – a technology inherit in the common desktop laser printer. | TRUE |
| T/F In offset printing, high-quality print images can be achieved by providing a higher-resolution print. | TRUE |
| Full-color test print that shows exactly how the colors will look in actual (final) printing. | COLOR PROOFS |
| These are also known as film proofs or dry proofs or off-press proofs. | ANALOG PROOFS |
| T/F There are two main classifications of proofs: prepress proofs and press proofs. | TRUE |
| T/F Die cutting, embossing, and thermography are pre press specialty finishing process | TRUE |
| T/F Offset printing, the dominant commercial printing process for more than 50 years, has been losing market share to both electrostatic digital and digital offset print technologies. | TRUE |
| T/F Short-run jobs can prove more cost effective with digital printing; | TRUE |
| T/F Thermography is pre-press specialty finishing process | FALSE (POSTPRESS) |
| It is a printing process in which heat is used to transfer a dye onto the substrate. Dye-sub printers are mainly used for printing on textiles, for proofing and for producing photographic prints. | DYE SUBLIMATION |
| T/F Die cutting is pre-press specialty finishing process. | FALSE (POST PROCESS) |
| T/F Most printed materials has to be cut or trimmed at some point during the production. Automated paper cutters handle most of this work. | TRUE |
| T/F Laminating seals the sheet, protecting it from moisture as well as adding stability to the pape | TRUE |
| T/F In the collating process, clear plastic is adhered to one or both side of a printed paper, cardboard, or similar stock. | FALSE (LAMINATION, NOT COLLATING =) |
| It may be anyone who wants to convey an intended message to one or more receivers, or information interpreters. | THE SENDER |
| T OR F Information design has come to be associated closely with graphic design and the display of information for effectiveness and function versus pure aesthetics. | TRUE |
| T OR F Popularized by the likes of Edward Tufte, Richard Saul Wurman, and their contemporaries, information design is also closely related to the field of data visualization. | TRUE |
| Legibility of Text on Screens: | USES TYPEFACE DESIGNED FOR SCREEN DISPLAY, WITH BLACK TEXT ON A WHITE OR YELLOW BG |
| Legibility of Text in Print Media | USES A COMMON TYPEFACE THAT IS CLEAR, DIRECT AND SIMPLE. FOR CONTINOUS TEXT IN A BOOK, A PAMPHLET, OR A REPORT NINE AND TWELVE PICA POINTS IS GOOD |
| T OR F Information design is data used as a storytelling tool. It’s data with a purpose. | TRUE |
| T OR F Folio can consist of several elements. | TRUE |
| T OR F Pull quotes serve as a great tool to break up big blocks of body copy and to give a more interesting look to the article. | TRUE |
| T OR FImage and image captions should work as separately. Placing image captions above the images is a good design | FALSE |
| It sets the tone of the article and briefly describes what can you expect from the rest of the article. Intro text should summarize the story and attract reader’s attention | INTRO |
| Every professional information designer needs to have theoretical knowledge as well as practical experience and skills. | INTRO |
| Legibility of Projected Texts | Use no more than six rows of six words in each image, set in a linear typeface, with characters large and bold enough. |
| T OR F Information design is targeted to specific audiences in specific situations to meet defined objectives. | TRUE |
| T OR F Information Design has referred to designing for newspapers, magazines, and books. These days, it could also refer to designing for online publications. | TRUE |
| T OR F Newspapers tend to put more emphasis on entertainment where magazine generally contain general news magazines only show stuff like feature articles and newspapers show information about current events. | FALSE (NEWS PAPER = CURRENT EVENT & MAGAZINE = ENTERTAINMENT) |
| T OR F In newspapers, standard news item is 250 and within a sentence you present an idea which you use the paragraph to tie those ideas or points together. | TRUE |
| T OR F Bylines should be smaller on news pages than on feature pages. Gutter credits can be few points smaller than the body copy | TRUE |
| T OR F Editorial Design’s purpose is to promote, support, and supplement a marketing program or advocacy. | TRUE |
| T OR F Charles Joseph Minard’s 1869 flow diagram of Napolean’s disastrous Russian campaign of 1812 is cited as an early form of information design (and data visualization), but the field has becme increasingly sophisticted w/ the advent of digital tech | TRUE |
| T OR F Bylines can be set in the same size as body text or it can be set few points larger. | TRUE |
| A context perspective on information design includes what? | INTERNAL OCNTEXT |
| T OR F Emphasis may be used to attract attention, direct attention and to keep attention | TRUE |
| T OR F Information design overlaps significantly with experiential and environmental graphic design, specifically in the presentation of information on signage, visual displays, interpretive graphics, and exhibitions | TRUE |
| T OR F After headline catches the attention of the reader, intro acts as a bridge between headline and body copy | TRUE |
| Humans have been creating and designing written texts for more than 5,000 years, ever since the development of cuneiform script in _____________ around 3200 B.C. | MESOPOTAMIA |
| T OR F Image captions are usually set in sans-serif type for this kind of type has better readability on image backgrounds and at smaller sizes | TRUE |
| It is the practice of presenting information in a way that makes it most accessible and easily understood by users. | INFORMATION DESIGN |
| T OR F Magazines need a clear title to involve the reader straight away. Like newspapers they also use by-line’s columns and images. | TRUE |
| Legibility of Text on Wall Charts: | Set text bold and large enough, adjusted to the reading distance. For running text, lower case letters is better than all-capital printing. |
| T OR F Data visualizations are raw data visualized in a way that permits the viewer to make their own conclusions. | TRUE |
| T OR F Information design has its origin and roots in (1) graphic design, (2) education and teaching, and in (3) architecture and engineering, or rather construction and production. | TRUE |
| T OR F Designing body copy is the first thing that you should do when you are designing the templates for the magazine. Setting right margins, columns and size of the body copy affects its readability and usability. | TRUE |
| T OR F Infology has been defined as the ‘science of verbal and visual presentation and interpretation of messages’ | TRUE |
| T OR F Editorial design has a big impact on how written information is understood. An editorial designer has many things to think about, from typography to layouts to graphics and illustrations. | TRUE |
| T OR F Editorial design is a very old art form. To really understand editorial design history, we could go as far back as the beginning of writing itself. | TRUE |
| T/F Headlines cn vary in size and the importance of the article determines headline size. I wll talk abt headline treatments in another extensive tutorial. Positioning of the headlne is also vtal and you should aim to place your headlines on top of apage. | TRUE |
| T/F The design point of view intro should be set in bigger type size than body copy but in a much smaller size than the headline. You can also make it in different type style. If you set headline in serif type, you can use sans-serif type for an intro. | TRUE |
| T/F Disclosure is a principle of Gestalt principle | FALSE |
| It is a design approach that looks to change concepts and perception to arrive at different solutions by looking for what is not immediately obvious, and solutions that may not be obtainable using traditional step-by-step logic. - | LATERAL THINKING |
| Continuation occurs because the viewer's eye will naturally follow a line or curve. | TRUE |
| Designers and owners know their product inside out. Their bias is called the Curse of Knowledge. | TRUE |
| T OR F An approach to design is the general philosophy or conceptual outline that guides, and influence choices made by the designer during the design process. | TRUE |
| T/F Coating processes can take place either during printing or as a postpress operation. | TRUE |
| It consists of color reference manuals, or books, used for selection and input, either by PMS number or by precise CMYK formulas. | PANTONE MATCHING SYSTEM |
| T/F Color Digital presses are like large four-color process (CMYK) desktop printers | TRUE |
| In the Design Stage the following tasks are addressed by the designer, EXCEPT what?: Typography, Plate Making, Graphics creation, Overall look & feel of the piec | PLATEMAKING |
| A fine hairline rules that define the amount of extra area to image outside the defined page size | BLEED MARKS |
| T/F Some designers and printers believe that digitally printed color can appear more saturated. This happens sue to lack of light absorption by the paper when ink “sinks” in as traditionally printed items. | TRUE |
| T/F The key to consistent color is to work in a well-lit room with a well-lit room with a properly calibrated monitor. | TRUE |
| T/F Collators are often integrated with other processes in a bindery so that the sheets are first collated, then bound and trimmed. | TRUE |
| T/F The printing job is not necessarily completed once it comes off the printing press. | TRUE |
| It is a highly compressed file can be generated – with optimized imagery and font embedded– to create a very close copy to the original working document. | INDESIGN TEMPLATE |
| T/F Some digital presses that use toner may produce large areas of solid colors with banding and blending problems | TRUE |
| T/F Larger quantities are likely to have a lower per-unit cost with digital printing. | FALSE |
| T/F Proofs Digital offers more accurate proofs, since you receive a sample of the final printed piece using the exact process and paper that will be used for the intended final run | TRUE |
| T/F In offset printing, cost effectiveness and bindery finishing are fully controllable in large-run jobs | TRUE |
| T/F Modern offset presses use computer-to-plate technology, increasing economy and quality | TRUE |
| It consists of color reference manuals, or books, used for selection and input, either by number or by precise CMYK formulas | PANTONE MATCHIGN SYSTEM |
| T/F In xerographic printers, such as laser printers, the image that needs to be printed is formed by selectively applying a charge to a metal cylinder called a drum. The electrical charge is used to attract toner particles. | TRUE |
| T/F In the Prepress Stage of printing the artwork is taken from its delivered state (either reflective art or digital file) all the way to the press plates | TRUE |
| T/F The long-term future of commercial printing, however, will be dominated by a digital landscape. | TRUE |
| T/F Digital presses reproduce documents through a process of toner-based electro-photography – a technology inherit in the common desktop laser printer. | TRUE |
| T/F In offset printing, high-quality print images can be achieved by providing a higher-resolution print. | TRUE |
| Full-color test print that shows exactly how the colors will look in actual (final) printing. | COLOR PROOFS |
| These are also known as film proofs or dry proofs or off-press proofs. | ANALOG PROOFS |
| T/F There are two main classifications of proofs: prepress proofs and press proofs. | TRUE |
| T/F Die cutting, embossing, and thermography are pre press specialty finishing process | TRUE |
| T/F Offset printing, the dominant commercial printing process for more than 50 years, has been losing market share to both electrostatic digital and digital offset print technologies. | TRUE |
| T/F Short-run jobs can prove more cost effective with digital printing; | TRUE |
| T/F Thermography is pre-press specialty finishing process | FALSE (POSTPRESS) |
| It is a printing process in which heat is used to transfer a dye onto the substrate. Dye-sub printers are mainly used for printing on textiles, for proofing and for producing photographic prints. | DYE SUBLIMATION |
| T/F Die cutting is pre-press specialty finishing process. | FALSE (POST PROCESS) |
| T/F Most printed materials has to be cut or trimmed at some point during the production. Automated paper cutters handle most of this work. | TRUE |
| T/F Laminating seals the sheet, protecting it from moisture as well as adding stability to the pape | TRUE |
| T/F In the collating process, clear plastic is adhered to one or both side of a printed paper, cardboard, or similar stock. | FALSE (LAMINATION, NOT COLLATING =) |
| The act of decomposing a color graphic or photo into single-color layers. | COLOR SEPARATION |
| T/F Embossing is pre-press specialty finishing process. | FLASE (POST PRESS) |
| T/F The long-standing notion tht digital prnters cant match the quality f conventional offst presses has givn way toincrased digital image quality brought abt by technological improvments in toners & print engines decreasing costs and enhancd productvity. | TRUE |
| T/F Thermography is sometimes referred to as imitation engraving. | TRUE |
| T/F A true measure of a designer is not only apparent in your conceptual design and typographic skills but also in your handling of the process from start to finish including preparing and sending out files to printing services | TRUE |
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