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Marketing #1

QuestionAnswer
What is Marketed (10) 1, Goods 2, Services 3,Events 4,Experiences 5,Persons 6,Places 7,Properties 8,Organizations 9,Information 10,Ideas
What is marketers aim to get explicit response = DEMAND, its TIMING to achieve goals
What are five key markets in modern economy 1, resources 2,manufacturers 3,customers 4, intermediaries 5,government
Through what intruments are modern markets interconnected (4) 1, flow of goods 2,services 3,money 4,informations
What are four major forces that shifted the market in recent years 1, Technology (AI, mobile communication ..) 2,Globalization (reduced global barriers) 3,Physical Envirnoment (Climate Change) 4,Social Responsibility (more social expectations from companies)
How did competitive landscale changed in recent years (3) 1, New Customer Capabilities (more information access >>> sharing ecnomy + reduction oin intrusive marketing) 2,New Company Capabilities(big data about customers 3,New Competitive Envirnoment ( growth of Mega-Brand because of market liberalization)
What are 4 parts of holistic marketing 1, relationship marketing 2,intergrated marketing 3,internal marketing 4,performance marketing
Explain following points 1, relationship marketing 2,intergrated marketing 1, relationship marketing = building long-term positive relationship with stakeholders 2,intergrated marketing = ensuring to deliver the same marketing message
Explain following points 1,internal marketing 2,performance marketing 1,internal marketing = motivating employees to engage in marking and positive approach towards customers 2,performance marketing = evaluating financial and social returns from marketing, brand value, customer satisfaction and ethical impacts
What are marketing philosfies to build customer-centric value (5) 1, production concept 2,product concept 3,selling concept 4,marketing concept 5,market-value concept
What is + what disadvantages have 1, production concept 2,product concept 3,selling concept 1, production concept > mass production & low-cost 2,product concept > high-quality & innovative products - forgetting pricing, distribution, or promotion 3,selling concept > aggresive selling - can backfire customer satisfaction over sales
What is 1,marketing concept 2,market-value concept 1,marketing concept > product allignment with customer needs to increase cus. satisfaction 2,market-value concept > approach where all departments (not only marketing) contribute to customer satisfaction
What are 4 formats to organize marketing department 1, Functional Organization = according to function (PR, logistics ..) 2, Geographing & Market Organization 3, Product/Brand and Category Management= for each brand in production line 4,Matric Structure = combination of 2 and 3
What is important when organizing marketing (3) 1, Leadership & cooperating between department is critical 2, CEO should organize customer-center stragies and reward systems for cus. loyalty 3,CMO (Chief Marketing Office) shoud create visionary marketing strategy
What are key characteristics of customer-centric organization (3) 1, Direct Engagement with Customers (all department not just marketing) 2,Customer-Driven Structure (focus on customer not product) 3,Commitment to Creativity and Innovation (foster creativity to stay ahead of competition)
What marketing should be (4) 1, creating value for customer 2, goal should be profit through customer satisfaction 3, means should be determining needs and wants better that competition 4, marketing ISNT selling and advertisiment
What are Marketing Analysis 3 C´s 1, Customer needs 2, Company strenght & weaknesses 3,Competitor´s position
What are 3 Stragic Objectives of Marketing (3) 1,Identify Target segment 2, Positoning 3,Company & competitive strategy
How to get big profits with marketing ensuring returning customers over their lifetime
Created by: semester1.IBWL
 

 



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