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E-Commmerce
| Term | Definition |
|---|---|
| Definition o f E-commerce | E-commerce refers to the buying and selling o f goods o r services using the internet and electronic transactions. |
| Scope of E-commerce | E-commerce encompasses a wide range of activities, including online shopping, online banking, online booking, and digital content distribution. |
| Buying & Selling Online | [What is E-Commerce] The exchange of Goods and services through the internet |
| Money & Data Transfer | [What is E-Commerce] The electronic transfer of funds and data to complete transactions |
| Internet-based trasnactions | [What is E-Commerce] The use of the internet as the primary platform for commercial activities |
| Pre-Internet Era | [E-Commerce History] The foundations of e-commerce were laid in the pre- Internet era, with the development of electronic data interchange (EDI) and online transactions through services like CompuServe and Minitel. |
| Birth of the World Wide Web | [E-Commerce History] In the early 1990s, the World Wide Web was born, enabling the easy exchange of information and the creation of online marketplaces. |
| Amazon and eBay Emerge | [E-Commerce History] These platforms emerged/pioneered the cocnept of e-commerce by offering online retail and auction platforms |
| Widespread Adoption | [E-Commerce History] As internet access and consumer confidence grew, e- commerce rapidly gained mainstream popularity, with a wide range of businesses and consumers embracing online shopping and transactions. |
| Mobile and Social Media Integration | [E-Commerce History] The rise of smartphones and social media platforms in the 2000s further fueled the growth of e-commerce, enabling seamless mobile shopping and social commerce experiences. |
| Accessibility | [E-Commerce Elements] E-commerce allows for 24/7 access to products and services, while traditional commerce is limited by physical store hours. |
| Inventory Management | [E-Commerce Elements] E-commerce enables efficient inventory management and real-time stock updates, unlike physical stores that have limited on-hand inventory. |
| Global Reach | [E-Commerce Elements] E-commerce platforms can reach customers worldwide, whereas traditional commerce is typically limited to a local or regional area. |
| Personalization | [E-Commerce Elements] E-commerce allows for personalized recommendations and targeted marketing based on customer data, while traditional commerce is more general. |
| Online Platforms | [E-ECOSYS.] Provide infrastructure and tools for businesses to sell their products and service online. |
| Payment Gateways | [E-ECOSYS.]Services that facilitate secure online transactions, enabling customers to make payments for their purchases |
| Logistics & Fulfillment | [E-ECOSYS.] Companies that handle the storage, packaging, and delivery of products to customers, including shipping carries |
| Digital Marketing | [E-ECOSYS.] Strategies and tactics used to promote and drive traffic to e-commerce websites, including search engine optimization. |
| Customer Experience | [E-ECOSYS.] Overall experience customer hae when interacting with an e-commerce business. |
| Omnichannel Approach | Integrating online and offline channels to provide a consistent and seamless experience for customers, regardless of the touchpoint |
| Multichannel Integration | [Omni-Char.] Connecting e-commerce platforms, physical stores, mobile apps, and other sales channels to enable a unified view of customer interactions. |
| Personalized Engagement | [Omni-Char.] Leveraging customer data and behavior insights to tailor the shopping experience, recommendations, and interactions across all channels. |
| Inventory Visibility | [Omni-Char.] Providing real-time visibility into product availability and enabling seamless fulfillment options, such as in-store pickup or ship-to-store |
| Omnichannel Analytics | [Omni-Char.] Analyzing customer behavior and sales data across all channels to gain a holistic understanding of customer journeys and optimize the overall strategy. |
| M-Commerce | defined as the buying and selling of products or services through handheld devices. |
| Social Commerce | The integration of e-commerce functionality within social media platforms, allowing consumers to discover, share, and purchase products directly through their social networks. |
| Digital Marekting | using the internet to reach or to communicate with customers |
| Digital Customer Experience | It has has become paramount for businesses. Customers are now more reliant on digital channels for their interactions, and organizations must focus on enhancing these experiences to remain competitive and satisfy their evolving needs. |
| Data Collection | [Data-D. Decision M.] Gathering and organizing relevant data from various sources, including customer interactions, sales records, market trends, and operational metrics. |
| Data Analysis | [Data-D. Decision M. Utilizing advanced analytics tools and techniques, such as statistical analysis, predictive modeling, and machine learning, to uncover insights and patterns from the collected data. |
| Informed Decision Making | [Data-D. Decision M.] Leveraging the data-driven insights to make informed, evidence-based business decisions that align with organizational goals and objectives |
| Continuous Improvement | [Data-D. Decision M.] Regularly reviewing and refining the decision-making process by monitoring the outcomes of previous decisions and adjusting strategies as needed. |
| Data-Driven Culture | [Data-D. Decision M.] Fostering a company-wide culture that values data-driven decision making, where employees at all levels are empowered to use data to inform their decisions and drive innovation. |
| Artificial Intelligence | [E-COM.T.] Designed to perform tasks intelligently |
| Augmented Reality | [E-COM.T.] Seeing the real world with digital enhancements through a smartphone or glasses |
| Virtual Reality | [E-COM.T.] A simulated environment and not of the real world. So it’s a virtual or computer-generated environment where you can see digital enhancements |
| Cypto Currency | [E-COM.T.] a digital currency, which is an alternative form of payment created using encryption algorithms. |
| Blockchain Technology | [E-COM.B.] can provide enhanced security, transparency, and traceability in transactions, as well as enable new business models like decentralized marketplaces and peer-to-peer selling |
| Consumer to Government | [E-COM.B..] A way for individuals to interact with the government |
| Government to Government | [E-COM.B.] The electronic sharing of data and/or information systems between government agencies, departments, or organizations |
| Pure E-Commerce | [E-COM-ORG.] organizations that conduct their business activities purely online |
| Click & Mortar | [E-COM-ORG.] organizations that conduct their business activities online and physically. |
| Advertising Revenue Model | [REV.M.] The higher the traffic, the higher the revenue |
| Subscription Revenue Model | [REV.M.] Through membership fees for users to be able to access particular features. |
| Transaction Fee Revenue Model | [REV.M.] Charges a fee to a seller for every transaction made through their platform. |
| Sales Revenue Model | [REV.M.] Most common and most basic revenue model. |
| White Label Model | [REV.M.] the seller doesn't manufacture the product but buys an existing product from the manufacturer or another supplier and repackages it under its own brand for resale to the ultimate consumer. |
| Private Label Model | [REV.M.] The seller may have more control over the actual product, such as having it made to particular specifications. |
| Dropshipping Revenue Model | [REV.M.] You create an online store, sell products (usually from third-party suppliers), and when someone makes a purchase, the supplier ships the product directly to the customer |
| Affiliate revenue Model | [REV.M.] Earn revenue by marketing or offering another product for sale on your site |
| Web Servers | [E-COMM.I.] Responsible for visiting the e-commerce website, handing user requests, and delivering the web content. |
| Payment Gateways | [E-COMM.I.] Enable secure online payment processing, facilitating the exchange of information between the customer, the merchant, and the financial institution. |
| Content Management Systems (CMS) | [E-COMM.I.] Provide a platform for managing and updating the website's content, including product information, images, and customer-facing pages. |
| Database Systems | [E-COMM.I.] Store and manage customer data, product catalogs, inventory information, and order history. |
| Inventory Management Systems | [E-COMM.I.] Track and manage the availability and movement of products, ensuring accurate stock levels and timely fulfillment of orders. |
| Shipping and Logistics | [E-COMM.I.] integrate with shipping carriers to provide accurate delivery estimates, tracking information, and manage the physical distribution of products to customers. |
| Security and Fraud Prevention | [E-COMM.I.] Implement measures to protect against threats, data breaches, and fraudulent activities, and ensuring the overall security and integrity of the e-commerce platform. |
| Branding | The process of creating a name, term, design, symbol, or any other feature that identifies a product or service and differentiates it from others. |
| Brand Strategy | A long-term plan to develop a successful brand. It involves how you plan to communicate your brand messages to your target customers. |
| Open-Source E-Commerce Platforms | [E-COM.P.] These are platforms that allow businesses to download and customize the source code. They are typically free to use, but require more technical knowledge to set up, manage, and maintain. |
| Hosted E-Commerce Platforms | [E-COM.P.] Hosted platforms provide the software and infrastructure as a service. These platforms take care of hosting, maintenance, and updates, making it easier for businesses to get started without much technical knowledge. |
| Enterprise-Level E-Commerce Platforms | [E-COM.P.] These platforms are designed for large businesses with high transaction volumes, custom needs, and scalability requirements. They typically offer advanced features, custom development, and dedicated support. |
| Online Platforms | E-commerce platforms that provide the infrastructure and tools for businesses to sell their products and services online |
| Maximilian Bittner | Founder of Lazada |
| Shopee | was established in Singapore in February 2015 as a mobile-focused marketplace that enables users to browse, shop, and sell products |
| TikTok Shop | Officially launched in September 2023, the feature enables users interested in starting a business and generating income to upload their curated products on TikTok for others to discover and purchase. |
| Amazon | an American multinational technology company which focuses on e-commerce, cloud computing, and digital streaming. |
| Payment Gateways | Services that facilitate secure online transactions, enabling customers to make payments for their purchases |
| Online Banking | typically offered by established, traditional banks with physical branches (like BDO, BPI, etc.). It's an added service that allows customers to access their accounts and perform transactions over the internet. (Hybrid) |
| Digital Banking | operate exclusively online, without physical branches. They leverage technology to provide a full range of banking services through digital platforms (mobile apps and websites). (Technology). |
| Logistics and Fulfillment | Companies that handle the storage, packaging, and delivery of products to customers, including shipping carriers |
| has emerged a s a transformative platform for e-commerce businesses, offering unparalleled opportunities t o reach and engage with a vast global audience. | |
| Facebook Analytics | tools offer a wealth of insights into your e-commerce business's performance on the platform. |
| 1979 | [YR] Michael Aldrich pioneers online shopping, developing the first online shopping system. |
| 1991 | [YR] The World Wide Web is introduced, paving the way for the growth of e-commerce. |
| 1994 | [YR] Jeff Bezos launches Amazon.com, one of the first major e-commerce platforms. |
| 1995 | [YR] eBay is founded, allowing individuals to buy and sell goods online. |
| 1998 | [YR] PayPal is launched, providing a secure online payment system for e-commerce. |
| 2000 | [YR] The dot-com bubble bursts, but e-commerce continues to grow and evolve. |
| 2007 | [YR] The iPhone is introduced, driving the rise of mobile e-commerce. |
| 2010 | [YR] The rise of social media platforms like Facebook and Twitter further boosts e-commerce. |