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Chapter 6 Sociology

QuestionAnswer
Culture Lag A period of maladjustment when the nonmaterial culture is still trying to adapt to new material conditions
Digital Divide The relative lack of access to the latest technologies among low-income groups, racial and ethnic minorities, rural resident, and the citizens of developing countries
Dominant Ideology A set of cultural beliefs and practices that helps maintain powerful social, economic, and political interests
Gatekeeping The process by which a relatively small number of people in the media industry control what material eventually reaches the audience
Hyperconsumerism The practice of buying more than we need or want, and often more than we can afford; a preoccupation of postmodern consumers
Hyper-Local Media Reporting that is highly local and typically interest based
Influencer A social media user who has established credibility in a specific industry, such as fashion or electronics, or toys
Mass Media Print and electronic means of communication that carry messages to widespread audiences
Narcotizing Dysfunction The phenomenon in which the media provide such a massive amounts of coverage that the audience becomes numb and fails to act on the information, regardless of how compelling the issue
Opinion Leader Someone who influences the opinions and decisions of others through day to day personal contact and communication
Social Capital The collective benefit of social networks, which are built on reciprocal trust
Social Media Website and online applications that enable people to create and share content or to participate in social networking
Stereotype An unreliable generalization about all members of a group that does not recognize individual differences within the group
Created by: kjdavis9905
 

 



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